CRO (Conversion Rate Optimization) is a process that businesses use to optimize their website, digital ads, and all other customer touchpoints to maximize conversions. As a SaaS business, most of the interactions you have with your customer are digital. In all these interactions and touchpoints, the most important metric is conversion rate. It tells you …
6 CRO Tactics To Power Up Your SaaS Business in 2022 Read More »
With the increasing adoption of video-sharing social media sites like TikTok, marketers are worried if Twitter Ads are still worth it? Twitter has fewer users and is not taking the world by storm🔥, like TikTok and YouTube Shorts. As a business, you might be skeptical about investing 💰in advertising on such a platform. Twitter might seem …
At Fantom Agency, we help B2B companies make the most of the current opportunities by designing ideal PPC campaigns that offer quick wins and effective long-term results. Use paid campaigns for faster results. Organic SEO might be a reliable way to move up on the ranking ladder and become readily accessible over the internet. …
You must be on the lookout for prospects to convert potential leads into customers if you are here. For B2B SaaS lead generation in the digital space, as you may already know, your website is an essential digital marketing tool that you can create with and experiment with many lead magnets. One of the new …
Tips for Designing B2B SaaS Blogs for Lead Conversions Read More »
It’s easy to start a SaaS business, but it takes time, effort, and money to grow. It takes a great strategy to build an audience for your startup. Without an audience, your B2B SaaS startup will not survive. Successfully growing your B2B SaaS startup means locating and targeting your customers, creating a compelling product that …
Top 11 Tips for creating an audience for B2B SaaS startups Read More »
About two years ago, the coronavirus pandemic made its devastating entry into our lives, affecting each one of us regardless of our geographical location, sparing no one and nothing. Since then, the world has undergone a massive overhaul in how we do many things now. From education to the healthcare sector, all have experienced drastic …
If you are offering a product or service, you have to ensure that your advertising delivers the highest return on investment of time and money. Even though digital marketing mediums have the highest ROI, businesses struggle to convert visitors into customers. For this, you must create an effective landing page. A landing page is a …
Guide to creating a landing page for successful conversion [9 Easy Steps] Read More »
The software-as-a-service model, known as (SaaS) is a business/pricing model similar to that of Adobe Creative Cloud or AWS. In simple words, you go ahead and rent a piece of software for your commercial or non-commercial use. It is a software distribution model that provides access to applications and services over the internet. The vendor …
10 Most successful strategies for SaaS marketing Read More »
Google is by far the world’s largest search engine by the number of searches. In addition to this, Google has its display ad network that serves a huge number of visitors each day. According to a report, companies that advertise on Google make $8 on every dollar spent. Ads that are placed through Google’s ad …
B2B SaaS marketing can be tricky. You are competing with many other businesses in your chosen industry to try and get the attention of potential customers. So, how do you make sure that people notice YOU? It’s all about understanding what makes B2B SaaS companies successful and incorporating these strategies into your own business. What …
