October 2022

When it comes to a B2B campaign, you can’t just go in and slap some ad creative together. You have to think about your audience and how they’re going to respond. We know, we know—you’ve been told this a million times before. But if you’re not doing it, you might be missing out on some …

4 Ways to Improve Ad Creative For A More Effective B2B Campaign Read More »

Let’s assume you are an email automation tool provider for e-commerce sites – if you had the resources to advertise to only one customer, who would you choose from the following:  Someone who is searching for “Email Marketing”  Someone who is searching for “Email Automation Tools”  Someone searching for “Email Automation Tool for E-Commerce sites” …

How to Increase Market Share With Bottom Funnel Strategy? Read More »