Google is by far the world’s largest search engine by the number of searches. In addition to this, Google has its display ad network that serves a huge number of visitors each day. According to a report, companies that advertise on Google make $8 on every dollar spent. Ads that are placed through Google’s ad network can appear in Google Search, Youtube, and millions of other websites that are a part of Google’s Display Network.
Managing a Google Ads campaign is not a piece of cake. It takes a lot of research and skills to make money with the help of Google Ads. If you fail to manage your campaign effectively, you will end up losing money instead.
Therefore, it is essential to partner up with an expert. Normally, businesses opt for Google Ads agencies that are highly specialized and have a ton of experience in their industry.
In this guide, we will educate you on how to choose the right Google Ads agency for your business. We will also share a list of the top 5 Google Ads agencies for the year 2022.
Tips for choosing the right Google Ads agency for your business
Many agencies do not have any experience or skilled individuals, but they won’t admit it themselves. Every agency’s website will state that they have years of experience and the best talent across the globe! You have to decide who to go with on your own.
Therefore, to help you with that, we have gathered a list of 3 factors that are essential for the success of your partnership with the agency.
1. Relevant Experience
The first thing to look for in an agency is their experience. You should only partner up with agencies that have previously worked in your niche/market. If you are a SaaS company, and the agency you want to partner with has little or no experience in the industry, the campaigns may not yield good results.
Therefore, relevant experience should be the first thing to look for in a Google Ads agency.
2. Check their online presence and reputation
When you’re looking for agencies, it is recommended that you should check their online profiles. Search for them on LinkedIn, Facebook, and Instagram. Look at their employees and their profiles. In simple words, you have to conduct a thorough research about the background of the agency. They must have reviews from their previous customers, and if they are a good agency, they must have shared case studies.
If they do not have a good presence on online platforms like LinkedIn and Facebook, or they do not have a proper website – they are probably very new and do not have what it takes to be successful in this business.
3. Look for certifications that are essential for Google Ads
When looking for the employees, or their online profiles, see if they have any certifications from Google. These certifications can also be from other online learning providers like Udemy and Coursera, but the certifications from Google are more valuable.
Google also provides Google Partner certifications for agencies, but most beginners to intermediate-level agencies do not have them. It is provided to the agency as a whole, and not to individuals, the agencies need to meet certain criteria to be eligible for the partner program, this is usually a very good sign since one of the criteria that must be met is certifications
How and what do Google Ads agencies charge?
The charges vary from agency to agency. Some agencies provide top-notch services and are affordable. Some charge very low, but so are the services, and vice versa.
The following are the most typical ways in which agencies charge for their services, sometimes it is a mix of these, keep in mind, you get what you pay for.
- Flat fee – The agency takes a fixed amount, ranging from $500 per month to thousands of dollars. Some companies offer a minimum amount of revenue or lead to be generated, while others only manage the campaigns for you.
- Commission on Ad Spend – The agency takes a percentage of ad spend. For instance, if your total ad spend is around $100k, the company may charge you a percentage, for example, 10% ($10,000) for one month.
- Based on sales/leads – The agency charges a fixed fee on every sale made or lead brought.
Apart from these models, there can be other ways Google Ads agencies price their services. But, the models mentioned above are the most popular ones.
Top 5 Google Ads agencies
Specialization: PPC Marketing, Social Media Advertising, Conversion Optimization.
Founded in 2017, the Phoenix-based advertising agency is focused on servicing SaaS, B2B tech, and DTC companies with all their paid media need These types of startups to lose a ton of cash in acquiring new customers. Their customer acquisition cost can increase over time. Fantom helps these startups control their acquisition costs by adopting innovative advertising strategies. We also provide consultation for startups that are looking for scalable growth.
Most of the clients that we serve are mid-market and enterprise-level companies. They are certified Google, Facebook, and Microsoft advertising partners.
Specialization: Search Engine Optimization, Conversion Rate Optimization, and Paid Media.
Primarily focused on all paid media channels including Facebook, KlientBoost aims at serving e-commerce and SaaS businesses in lead generation. They were founded back in 2015 and have seen tremendous growth since then.
Specialization: Paid Media Advertising.
With service offerings ranging from Google Ads to Sales and Shopping Management, Disruptive Advertising aims to build long-term relationships with its clients. Most of the employees work as marketing consultants with the clients and drive growth by optimizing their paid media campaigns.
Specialization: Paid Media Marketing, Content Marketing, Lead Generation, and Search Engine Optimization.
Pricing: Commission on ad spend (12%-15%)
Their offerings are not limited to only Google Ads. WebFX provides a wide range of digital marketing services ranging from content marketing to lead generation. They charge a percentage on the total ad spend and put a minimum budget cap of $1250 for clients.
Specialization: Paid Media Marketing, Email Marketing, and Search Engine Optimization.
Ignite Visibility can not be classified as a Google Ads agency alone; it provides a ton of other services including SEO and Email Marketing. They are certified Facebook, Microsoft, and Google partners, and have achieved tremendous growth over the last few years.
To sum up
Finding the correct Google Ads agency for your business is a tricky process. It all depends on various aspects, such as the nature of your business, the size of your audience, and industry trends.
The key to finding the correct Google Ads agency for your business is to conduct a thorough research about your requirements and the alternatives available. The above-mentioned list will help you find out about the top 5 agencies that are the current market leaders.