Sometimes, as a SaaS company, you witness a sudden drop in paid media conversions on paid media campaigns.  The sudden drop can be scary for

When it comes to a B2B campaign, you can’t just go in and slap some ad creative together. You have to think about your audience

Let’s assume you are an email automation tool provider for e-commerce sites – if you had the resources to advertise to only one customer, who

Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push

The SaaS industry is one of the fastest developing industries. According to Gartner, the SaaS industry has seen over 5x growth in the last seven years

Most founders have a common misconception about the relevancy and performance of Google Ads. They think that, despite being the number one Ad Network globally,