8 Copywriting Tips for SaaS Companies
Copywriting just might be your best salesperson if you work in a SaaS company. Why? It conveys and reinforces your messaging when you’re not there to do it yourself. Oftentimes, however, poor copy dilutes value propositions, messaging, and differentiators. That may be...
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How To Use Psychology To Make User Onboarding More Successful
NOOOO. Yeah, This was the exact thought that came into my mind when I came to know that even a goldfish can outrun us when it comes to the attention span. Lemme remind you that you are competing with people whose attention span has been chilled out to 8 seconds. Get...
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How To Design A Killer Sales Page
THERE'S ALWAYS A MISALIGNMENT One common problem that can be observed between a business owner and a designer when they’re collaborating to design a sales page is there’s always a misalignment of goals and ends up not being happy with the overall result. Get free...
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What Drives Real Value In SaaS Businesses?
2018 MAY BE REMEMBERED AS THE YEAR THAT THE SOFTWARE As a Service, or SaaS, business model truly came of age. Nearly a quarter of the technology companies to go public in 2018 were SaaS. Gartner recently projected that gross global revenue from SaaS will grow 17.3...
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IGTV FOR BUSINESSES
FACEBOOK/INSTAGRAM INTRODUCES IGTV (INSTAGRAM TV), WHAT DOES THIS MEAN FOR YOUR BUSINESS? Here we'll tell you a little about how you can leverage Instagram's new feature so that you can position yourself as a thought leader in the space, as well as be one of the first...
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FACEBOOK TO REMOVE THIRD PARTY TARGETING OPTIONS
FACEBOOK ANNOUNCED THAT THEY WILL BE SHUTTING DOWN PARTNER CATEGORIES IN THE COMING (SIX) MONTHS Let's go ahead and explain a little more about what Partner Categories are (soon to be "were), as well as what this means for both advertisers as well as consumers. Get...
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UNDERSTANDING FACEBOOK’S CUSTOM CONVERSIONS
HAVE YOU HEARD OF FACEBOOK'S CUSTOM CONVERSIONS? NO? YES? Custom Conversions allow advertisers and/or business owners (running their own Facebook ads) to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already...
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4 REASONS WHY YOU SHOULD BE USING THE GOOGLE DISPLAY NETWORK
$32.17 BILLION IN 2016 WAS SPENT ON DISPLAY ADVERTISING And is expected to replace Paid Search as the largest share of digital ad budget in the coming years, you may ask yourself, why is this happening? Well there are a couple of reasons, which we will not get into in...
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WHAT FACEBOOK’S NEWEST ALGORITHM UPDATE MEANS FOR BUSINESSES
CHANGES COMING TO FACEBOOK'S ALGORITHM Facebook's Mark Zuckerberg announces changes to Facebook's most trafficked section, the News Feed. Facebook is radically altering the algorithm that determines what gets to the top of people's News Feed, this is one of the...
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