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When it comes to a B2B campaign, you can’t just go in and slap some ad creative together. You have to think about your audience
Let’s assume you are an email automation tool provider for e-commerce sites – if you had the resources to advertise to only one customer, who
Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push
Most founders have a common misconception about the relevancy and performance of Google Ads. They think that, despite being the number one Ad Network globally,
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