How To Calculate ROI From SaaS Advertising

How To Calculate ROI From SaaS Advertising

Many SaaS businesses ask “how to work out the ROI of SaaS marketing”, believing marketing could be a rigorous task. There are some others who consider marketing as optional. However, for any SaaS advertising campaign, marketing is the ultimate way to acquire more...

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How To Grow SaaS Brand Awareness & Trust

How To Grow SaaS Brand Awareness & Trust

With so many SaaS brands getting launched every day, standing out from the crowd can seem almost impossible which is why building brand awareness is important. Everyone with a few development skills and enough money to buy a domain is launching their own SaaS...

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8 Copywriting Tips for SaaS Companies

8 Copywriting Tips for SaaS Companies

Copywriting just might be your best salesperson if you work in a SaaS company. Why? It conveys and reinforces your messaging when you’re not there to do it yourself. Oftentimes, however, poor copy dilutes value propositions, messaging, and differentiators. That may be...

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How To Design A Killer Sales Page

How To Design A Killer Sales Page

THERE'S ALWAYS A MISALIGNMENT One common problem that can be observed between a business owner and a designer when they’re collaborating to design a sales page is there’s always a misalignment of goals and ends up not being happy with the overall result. THE BAD...

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What Drives Real Value In SaaS Businesses?

What Drives Real Value In SaaS Businesses?

2018 MAY BE REMEMBERED AS THE YEAR THAT THE SOFTWARE As a Service, or SaaS, business model truly came of age. Nearly a quarter of the technology companies to go public in 2018 were SaaS. Gartner recently projected that gross global revenue from SaaS will grow 17.3...

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IGTV FOR BUSINESSES

IGTV FOR BUSINESSES

FACEBOOK/INSTAGRAM INTRODUCES IGTV (INSTAGRAM TV), WHAT DOES THIS MEAN FOR YOUR BUSINESS? Here we'll tell you a little about how you can leverage Instagram's new feature so that you can position yourself as a thought leader in the space, as well as be one of the first...

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FACEBOOK TO REMOVE THIRD PARTY TARGETING OPTIONS

FACEBOOK TO REMOVE THIRD PARTY TARGETING OPTIONS

FACEBOOK ANNOUNCED THAT THEY WILL BE SHUTTING DOWN PARTNER CATEGORIES IN THE COMING (SIX) MONTHS Let's go ahead and explain a little more about what Partner Categories are (soon to be "were), as well as what this means for both advertisers as well as consumers. Get...

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