FACEBOOK/INSTAGRAM INTRODUCES IGTV (INSTAGRAM TV), WHAT DOES THIS MEAN FOR YOUR BUSINESS? Here we'll tell you a little about how you can leverage Instagram's new feature so that you can position yourself as a thought leader in the space, as well as be one of the first...

FACEBOOK ANNOUNCED THAT THEY WILL BE SHUTTING DOWN PARTNER CATEGORIES IN THE COMING (SIX) MONTHS Let's go ahead and explain a little more about what Partner Categories are (soon to be "were), as well as what this means for both advertisers as well as consumers. Get...

HAVE YOU HEARD OF FACEBOOK'S CUSTOM CONVERSIONS? NO? YES? Custom Conversions allow advertisers and/or business owners (running their own Facebook ads) to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already...

$32.17 BILLION IN 2016 WAS SPENT ON DISPLAY ADVERTISING And is expected to replace Paid Search as the largest share of digital ad budget in the coming years, you may ask yourself, why is this happening? Well there are a couple of reasons, which we will not get into in...

CHANGES COMING TO FACEBOOK'S ALGORITHM Facebook's Mark Zuckerberg announces changes to Facebook's most trafficked section, the News Feed. Facebook is radically altering the algorithm that determines what gets to the top of people's News Feed, this is one of the...

HAVE YOU HEARD OF FACEBOOK LOOKALIKE AUDIENCES? In short, Facebook Lookalike audiences are a proven formula to help you reach audiences that are most like those that have already been to your website, engaged with your content, purchased from your site, called your...

THE LOWEST HANGING FRUIT IS RIGHT IN FRONT OF YOU One of the most common and business cliches is the term low-hanging fruit, which implies that there are activities you could do which would yield fast, easy, and effective results. Another thing that usually comes with...

STRUCTURING YOUR FACEBOOK ADS CAMPAIGN IN THE BEGINNING WILL LEAD TO GREAT REWARDS WHEN THE TIME TO SCALE GETS NEAR. To scale in Facebook, you need to have a good foundation for success to take place. You wouldn’t build your dream house without taking a few...