WHAT DRIVES REAL VALUE IN SAAS BUSINESSES?

2018 MAY BE REMEMBERED AS THE YEAR THAT THE SOFTWARE As a Service, or SaaS, business model truly came of age. Nearly a quarter of the technology companies to go public in 2018 were SaaS. Gartner recently projected that gross global revenue from SaaS will grow 17.3...

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IGTV FOR BUSINESSES

FACEBOOK/INSTAGRAM INTRODUCES IGTV (INSTAGRAM TV), WHAT DOES THIS MEAN FOR YOUR BUSINESS? Here we'll tell you a little about how you can leverage Instagram's new feature so that you can position yourself as a thought leader in the space, as well as be one of the first...

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FACEBOOK TO REMOVE THIRD PARTY TARGETING OPTIONS

FACEBOOK ANNOUNCED THAT THEY WILL BE SHUTTING DOWN PARTNER CATEGORIES IN THE COMING (SIX) MONTHS Let's go ahead and explain a little more about what Partner Categories are (soon to be "were), as well as what this means for both advertisers as well as consumers. Get...

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UNDERSTANDING FACEBOOK’S CUSTOM CONVERSIONS

HAVE YOU HEARD OF FACEBOOK'S CUSTOM CONVERSIONS? NO? YES? Custom Conversions allow advertisers and/or business owners (running their own Facebook ads) to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already...

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PROPER FACEBOOK ADS CAMPAIGN STRUCTURE

STRUCTURING YOUR FACEBOOK ADS CAMPAIGN IN THE BEGINNING WILL LEAD TO GREAT REWARDS WHEN THE TIME TO SCALE GETS NEAR. To scale in Facebook, you need to have a good foundation for success to take place. You wouldn’t build your dream house without taking a few...

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