Month: September 2022

Smart Bidding

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push might be misleading for the new advertisers. Let’s explore why we think so.  Google Ads is undoubtedly one of the most popular PPC platforms to date. Thanks to its sophisticated …

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads? Read More »