September 2022

Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push might be misleading for the new advertisers. Let’s explore why we think so.  Google Ads is undoubtedly one of the most popular PPC platforms to date. Thanks to its sophisticated …

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads? Read More »

The SaaS industry is one of the fastest developing industries. According to Gartner, the SaaS industry has seen over 5x growth in the last seven years since 2015. With cut-throat competition and a low barrier to entry, growing as a SaaS company can be challenging.  Advertising platforms such as Social Media have democratized marketing. It enables …

8 Key SaaS Growth Strategies Read More »