Tahir Hakro

As a SaaS executive, your ultimate goal is to increase your ROI while reducing your marketing and advertising costs. One of the most effective ways to achieve this is by generating high-quality leads through a combination of organic traffic and paid media. Lead generation is the process of attracting and converting potential customers into paying …

Maximizing ROI for SaaS Businesses: Lead Generation through Hubspot CRM and Paid Ads Read More »

As a SaaS business, lead generation is critical to your growth and success. You need a steady stream of qualified leads to increase your revenue and expand your customer base.  However, generating leads can be a challenge, especially when you are competing with numerous other businesses for the attention of potential customers.  Luckily, HubSpot CRM …

Leveraging Hubspot CRM Data for Effective SaaS Lead Generation through Paid Ads Read More »

Are you struggling to drive qualified traffic to your website? Google Ads could be the solution. With hundreds of millions of users worldwide, Google Ads has the potential to reach a massive audience and drive valuable traffic to your site. However, running a successful Google Ads campaign requires careful planning and execution.  In this post, …

SaaS Lead Generation: How to Drive Qualified Traffic with Google Ads Read More »

When generating leads for your B2B business, there are two primary methods: paid advertising and organic search. Both have their benefits, but which is better for lead generation? In this post, we’ll explore the pros and cons of paid ads and organic search and guide you on which strategy may be the most effective for …

Paid Ads vs. Organic Search: Which is Better for Lead Generation? Read More »

As a business owner or marketing professional, you know that advertising is a crucial part of promoting your products or services. Specifically, for B2B marketing, two platforms that stand out are Google Ads and LinkedIn Ads.  With so many advertising platforms to choose from, it can be difficult to decide which one is right for …

Google Ads vs LinkedIn Ads for B2B Marketing: A Comprehensive Comparison Read More »

Sometimes, as a SaaS company, you witness a sudden drop in paid media conversions on paid media campaigns.  The sudden drop can be scary for businesses, especially the ones that depend heavily on paid media.  In this guide, we will walk you through the diagnostic procedure for identifying the drop in paid media conversions. In …

How To Diagnose A Drop in Paid Media Conversions Read More »

When it comes to a B2B campaign, you can’t just go in and slap some ad creative together. You have to think about your audience and how they’re going to respond. We know, we know—you’ve been told this a million times before. But if you’re not doing it, you might be missing out on some …

4 Ways to Improve Ad Creative For A More Effective B2B Campaign Read More »

Let’s assume you are an email automation tool provider for e-commerce sites – if you had the resources to advertise to only one customer, who would you choose from the following:  Someone who is searching for “Email Marketing”  Someone who is searching for “Email Automation Tools”  Someone searching for “Email Automation Tool for E-Commerce sites” …

How to Increase Market Share With Bottom Funnel Strategy? Read More »

Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push might be misleading for the new advertisers. Let’s explore why we think so.  Google Ads is undoubtedly one of the most popular PPC platforms to date. Thanks to its sophisticated …

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads? Read More »

The SaaS industry is one of the fastest developing industries. According to Gartner, the SaaS industry has seen over 5x growth in the last seven years since 2015. With cut-throat competition and a low barrier to entry, growing as a SaaS company can be challenging.  Advertising platforms such as Social Media have democratized marketing. It enables …

8 Key SaaS Growth Strategies Read More »