Tahir Hakro

Google Ads

Do Google Ads Work? 3 Reasons Why Paid Search Is More Relevant Than Ever

Most founders have a common misconception about the relevancy and performance of Google Ads. They think that, despite being the number one Ad Network globally, Google Ads won’t work for them. This misconception is due to one of the following four assumptions:  Only big brands with an international presence can get results from this platform. …

Do Google Ads Work? 3 Reasons Why Paid Search Is More Relevant Than Ever Read More »

Lead Waterfall

The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)

Analytics plays a pivotal role in your SaaS marketing. As a SaaS startup, you forecast your growth and the number of leads to acquire in a given period. It not only helps you to keep things on track but also ensures optimal growth through proper goal-setting.  But the problem is, that your growth and sales …

The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong) Read More »

Marketing Budget

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One [Plus: calculator for your budget]

Most SaaS companies get their marketing budgets wrong. They underinvest and don’t utilize the full potential of their market – or in the worst case, they invest reasonable amounts but don’t get enough ROI. Over recent years, SaaS B2B (and B2C) companies have developed a standard metric for the success of an optimal marketing budget. …

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One [Plus: calculator for your budget] Read More »

Customer Journey Map

4 Easy Steps To Create A Data-Driven B2B Customer Journey Map

In this day and age, companies need to evolve their business models quite frequently. In this ever-changing environment, businesses need to create data-driven customer journey maps helping them steer their changing business models effectively.  Converting a prospect into a loyal customer is becoming more complex and challenging with each passing day. And, in the B2B …

4 Easy Steps To Create A Data-Driven B2B Customer Journey Map Read More »

CRO Tactics

6 CRO Tactics To Power Up Your SaaS Business in 2022

CRO (Conversion Rate Optimization) is a process that businesses use to optimize their website, digital ads, and all other customer touchpoints to maximize conversions.  As a SaaS business, most of the interactions you have with your customer are digital. In all these interactions and touchpoints, the most important metric is conversion rate. It tells you …

6 CRO Tactics To Power Up Your SaaS Business in 2022 Read More »

PPC Advertising

How To Calculate Your PPC Advertising Budget? [4 Easy Steps]

How To Calculate Your PPC Advertising Budget? Advertising is one of the very few revenue-generating costs of business. But, it is becoming competitive with each passing day. PPC advertising sits on the verge of innovation in the advertising industry.  Traditionally, advertising has remained the race to cut through the noise and come in front of …

How To Calculate Your PPC Advertising Budget? [4 Easy Steps] Read More »