Tahir Hakro

Hubspot CRM

Maximizing ROI for SaaS Businesses: Lead Generation through Hubspot CRM and Paid Ads

As a SaaS executive, your ultimate goal is to increase your ROI while reducing your marketing and advertising costs. One of the most effective ways to achieve this is by generating high-quality leads through a combination of organic traffic and paid media. Lead generation is the process of attracting and converting potential customers into paying …

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Hubspot CRM

Leveraging Hubspot CRM Data for Effective SaaS Lead Generation through Paid Ads

As a SaaS business, lead generation is critical to your growth and success. You need a steady stream of qualified leads to increase your revenue and expand your customer base.  However, generating leads can be a challenge, especially when you are competing with numerous other businesses for the attention of potential customers.  Luckily, HubSpot CRM …

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Google Ads

SaaS Lead Generation: How to Drive Qualified Traffic with Google Ads

Are you struggling to drive qualified traffic to your website? Google Ads could be the solution. With hundreds of millions of users worldwide, Google Ads has the potential to reach a massive audience and drive valuable traffic to your site. However, running a successful Google Ads campaign requires careful planning and execution.  In this post, …

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paid ads vs organic search for lead generation

Paid Ads vs. Organic Search: Which is Better for Lead Generation?

When generating leads for your B2B business, there are two primary methods: paid advertising and organic search. Both have their benefits, but which is better for lead generation? In this post, we’ll explore the pros and cons of paid ads and organic search and guide you on which strategy may be the most effective for …

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google ads vs linked in ads for b2b

Google Ads vs LinkedIn Ads for B2B Marketing: A Comprehensive Comparison

As a business owner or marketing professional, you know that advertising is a crucial part of promoting your products or services. Specifically, for B2B marketing, two platforms that stand out are Google Ads and LinkedIn Ads.  With so many advertising platforms to choose from, it can be difficult to decide which one is right for …

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How to Increase Market Share With Bottom Funnel Strategy?

How to Increase Market Share With Bottom Funnel Strategy?

Let’s assume you are an email automation tool provider for e-commerce sites – if you had the resources to advertise to only one customer, who would you choose from the following:  Someone who is searching for “Email Marketing”  Someone who is searching for “Email Automation Tools”  Someone searching for “Email Automation Tool for E-Commerce sites” …

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Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push might be misleading for the new advertisers. Let’s explore why we think so.  Google Ads is undoubtedly one of the most popular PPC platforms to date. Thanks to its sophisticated …

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