Month: July 2022

Lead Waterfall

The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)

Analytics plays a pivotal role in your SaaS marketing. As a SaaS startup, you forecast your growth and the number of leads to acquire in a given period. It not only helps you to keep things on track but also ensures optimal growth through proper goal-setting.  But the problem is, that your growth and sales …

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Marketing Budget

What Most SaaS Companies Get Wrong About Marketing Budgets⁠—and the Data-Based Method for Finding the Right One [Plus: calculator for your budget]

Most SaaS companies get their marketing budgets wrong. They underinvest and don’t utilize the full potential of their market – or in the worst case, they invest reasonable amounts but don’t get enough ROI.  Over the recent years, SaaS B2B (and B2C) companies have developed a standard metric for the success of an optimal marketing …

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