Analytics plays a pivotal role in your SaaS marketing. As a SaaS startup, you forecast your growth and the number of leads to acquire in a given period. It not only helps you to keep things on track but also ensures optimal growth through proper goal-setting. But the problem is, that your growth and sales …
Most SaaS companies get their marketing budgets wrong. They underinvest and don’t utilize the full potential of their market – or in the worst case, they invest reasonable amounts but don’t get enough ROI. Over the recent years, SaaS B2B (and B2C) companies have developed a standard metric for the success of an optimal marketing …
After you start a PPC campaign on any platform, the first thought you have is to see your ad. It is a rookie mistake most new advertisers make when they launch their campaigns online. It can not only harm the performance of your ad but will also result in a lot of unnecessary cash burn. …
