As a business owner or marketing professional, you know that advertising is a crucial part of promoting your products or services. Specifically, for B2B marketing, two platforms that stand out are Google Ads and LinkedIn Ads. With so many advertising platforms to choose from, it can be difficult to decide which one is right for …
Google Ads vs LinkedIn Ads for B2B Marketing: A Comprehensive Comparison Read More »
Sometimes, as a SaaS company, you witness a sudden drop in paid media conversions on paid media campaigns. The sudden drop can be scary for businesses, especially the ones that depend heavily on paid media. In this guide, we will walk you through the diagnostic procedure for identifying the drop in paid media conversions. In …
How To Diagnose A Drop in Paid Media Conversions Read More »
When it comes to a B2B campaign, you can’t just go in and slap some ad creative together. You have to think about your audience and how they’re going to respond. We know, we know—you’ve been told this a million times before. But if you’re not doing it, you might be missing out on some …
4 Ways to Improve Ad Creative For A More Effective B2B Campaign Read More »
Let’s assume you are an email automation tool provider for e-commerce sites – if you had the resources to advertise to only one customer, who would you choose from the following: Someone who is searching for “Email Marketing” Someone who is searching for “Email Automation Tools” Someone searching for “Email Automation Tool for E-Commerce sites” …
How to Increase Market Share With Bottom Funnel Strategy? Read More »
Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push might be misleading for the new advertisers. Let’s explore why we think so. Google Ads is undoubtedly one of the most popular PPC platforms to date. Thanks to its sophisticated …
Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads? Read More »
The SaaS industry is one of the fastest developing industries. According to Gartner, the SaaS industry has seen over 5x growth in the last seven years since 2015. With cut-throat competition and a low barrier to entry, growing as a SaaS company can be challenging. Advertising platforms such as Social Media have democratized marketing. It enables …
Most founders have a common misconception about the relevancy and performance of Google Ads. They think that, despite being the number one Ad Network globally, Google Ads won’t work for them. This misconception is due to one of the following four assumptions: Only big brands with an international presence can get results from this platform. …
Do Google Ads Work? 3 Reasons Why Paid Search Is More Relevant Than Ever Read More »
Analytics plays a pivotal role in your SaaS marketing. As a SaaS startup, you forecast your growth and the number of leads to acquire in a given period. It not only helps you to keep things on track but also ensures optimal growth through proper goal-setting. But the problem is, that your growth and sales …
Most SaaS companies get their marketing budgets wrong. They underinvest and don’t utilize the full potential of their market – or in the worst case, they invest reasonable amounts but don’t get enough ROI. Over the recent years, SaaS B2B (and B2C) companies have developed a standard metric for the success of an optimal marketing …
After you start a PPC campaign on any platform, the first thought you have is to see your ad. It is a rookie mistake most new advertisers make when they launch their campaigns online. It can not only harm the performance of your ad but will also result in a lot of unnecessary cash burn. …
