by Fantom Agency | Mar 25, 2020 | Articles
Many SaaS businesses ask “how to work out the ROI of SaaS marketing”, believing marketing could be a rigorous task. There are some others who consider marketing as optional. However, for any SaaS advertising campaign, marketing is the ultimate way to acquire more...
by Fantom Agency | Sep 23, 2019 | Articles
With so many SaaS brands getting launched every day, standing out from the crowd can seem almost impossible which is why building brand awareness is important. Everyone with a few development skills and enough money to buy a domain is launching their own SaaS...
by Fantom Agency | Jul 15, 2019 | Articles
Paid advertising is sometimes a marketing channel that SaaS founders either tend to overlook, or are afraid will not work. However, when approached the right way you’re able to see pretty significant gains. In short, by advertising for many SaaS companies we’ve...
by Joyce Chou | Jun 15, 2019 | Articles
Copywriting just might be your best salesperson if you work in a SaaS company. Why? It conveys and reinforces your messaging when you’re not there to do it yourself. Oftentimes, however, poor copy dilutes value propositions, messaging, and differentiators. That may be...
by Ritesh Kumar | May 30, 2019 | Articles
NOOOO. Yeah, This was the exact thought that came into my mind when I came to know that even a goldfish can outrun us when it comes to the attention span. Lemme remind you that you are competing with people whose attention span has been chilled out to 8 seconds. If...
by Fantom Agency | May 26, 2019 | Articles
THERE’S ALWAYS A MISALIGNMENT One common problem that can be observed between a business owner and a designer when they’re collaborating to design a sales page is there’s always a misalignment of goals and ends up not being happy with the overall result. THE BAD...
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