Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push might be misleading for the new advertisers. Let’s explore why we think so. Google Ads is undoubtedly one of the most popular PPC platforms to date. Thanks to its sophisticated …
Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads? Read More »
The SaaS industry is one of the fastest developing industries. According to Gartner, the SaaS industry has seen over 5x growth in the last seven years since 2015. With cut-throat competition and a low barrier to entry, growing as a SaaS company can be challenging. Advertising platforms such as Social Media have democratized marketing. It enables …
Most founders have a common misconception about the relevancy and performance of Google Ads. They think that, despite being the number one Ad Network globally, Google Ads won’t work for them. This misconception is due to one of the following four assumptions: Only big brands with an international presence can get results from this platform. …
Do Google Ads Work? 3 Reasons Why Paid Search Is More Relevant Than Ever Read More »
Analytics plays a pivotal role in your SaaS marketing. As a SaaS startup, you forecast your growth and the number of leads to acquire in a given period. It not only helps you to keep things on track but also ensures optimal growth through proper goal-setting. But the problem is, that your growth and sales …
Most SaaS companies get their marketing budgets wrong. They underinvest and don’t utilize the full potential of their market – or in the worst case, they invest reasonable amounts but don’t get enough ROI. Over the recent years, SaaS B2B (and B2C) companies have developed a standard metric for the success of an optimal marketing …
After you start a PPC campaign on any platform, the first thought you have is to see your ad. It is a rookie mistake most new advertisers make when they launch their campaigns online. It can not only harm the performance of your ad but will also result in a lot of unnecessary cash burn. …
In this day and age, companies need to evolve their business models quite frequently. In this ever-changing environment, businesses need to create data-driven customer journey maps helping them steer their changing business models effectively. Converting a prospect into a loyal customer is becoming more complex and challenging with each passing day. And, in the B2B …
4 Easy Steps To Create A Data-Driven B2B Customer Journey Map Read More »
CRO (Conversion Rate Optimization) is a process that businesses use to optimize their website, digital ads, and all other customer touchpoints to maximize conversions. As a SaaS business, most of the interactions you have with your customer are digital. In all these interactions and touchpoints, the most important metric is conversion rate. It tells you …
6 CRO Tactics To Power Up Your SaaS Business in 2022 Read More »
With the increasing adoption of video-sharing social media sites like TikTok, marketers are worried if Twitter Ads are still worth it? Twitter has fewer users and is not taking the world by storm🔥, like TikTok and YouTube Shorts. As a business, you might be skeptical about investing 💰in advertising on such a platform. Twitter might seem …
At Fantom Agency, we help B2B companies make the most of the current opportunities by designing ideal PPC campaigns that offer quick wins and effective long-term results. Use paid campaigns for faster results. Organic SEO might be a reliable way to move up on the ranking ladder and become readily accessible over the internet. …
