Articles

Having a website alone isn’t enough to generate leads and drive sales. You need to have a strategy in place to convert your website visitors into leads. One of the most effective techniques to achieve this is remarketing. Remarketing, also known as retargeting, is an online advertising technique that targets people who have previously visited …

Lead Generation through Remarketing: How to Convert Website Visitors into Leads Read More »

One of The Most Reviewed PPC Agencies in Phoenix At Fantom, we are proud to be recognized as one of the most-reviewed PPC agencies in Phoenix by The Manifest. We are a paid advertising agency specializing in pay-per-click advertising, with a data-driven approach that allows us to provide our clients with measurable results. The Manifest, …

Fantom: One of The Best Reviewed PPC Agencies in Phoenix Read More »

The Importance of Keyword Research for Success with Paid Ads Keywords are the backbone of any successful PPC (pay-per-click) campaign. Comprehensive keyword research is essential to generate high-quality leads through your paid ads.  Keyword research involves finding relevant search terms and phrases your potential customers use to find your products or services. In this blog post, …

The Importance of Keyword Research for Success with Paid Ads Read More »

Targeted advertising helps businesses to stand out in a sea of other alternatives and competitors. Google Ads is one of the most powerful tools for generating leads and driving conversions through targeted advertising. With over 246 million unique visitors per month, Google Ads offers a vast platform to reach your target audience. But, using Google …

The Power of Targeted Advertising: How to Generate Leads with Google Ads Read More »

As a SaaS executive, your ultimate goal is to increase your ROI while reducing your marketing and advertising costs. One of the most effective ways to achieve this is by generating high-quality leads through a combination of organic traffic and paid media. Lead generation is the process of attracting and converting potential customers into paying …

Maximizing ROI for SaaS Businesses: Lead Generation through Hubspot CRM and Paid Ads Read More »

As a SaaS business, lead generation is critical to your growth and success. You need a steady stream of qualified leads to increase your revenue and expand your customer base.  However, generating leads can be a challenge, especially when you are competing with numerous other businesses for the attention of potential customers.  Luckily, HubSpot CRM …

Leveraging Hubspot CRM Data for Effective SaaS Lead Generation through Paid Ads Read More »

Are you struggling to drive qualified traffic to your website? Google Ads could be the solution. With hundreds of millions of users worldwide, Google Ads has the potential to reach a massive audience and drive valuable traffic to your site. However, running a successful Google Ads campaign requires careful planning and execution.  In this post, …

SaaS Lead Generation: How to Drive Qualified Traffic with Google Ads Read More »

When generating leads for your B2B business, there are two primary methods: paid advertising and organic search. Both have their benefits, but which is better for lead generation? In this post, we’ll explore the pros and cons of paid ads and organic search and guide you on which strategy may be the most effective for …

Paid Ads vs. Organic Search: Which is Better for Lead Generation? Read More »

As a business owner or marketing professional, you know that advertising is a crucial part of promoting your products or services. Specifically, for B2B marketing, two platforms that stand out are Google Ads and LinkedIn Ads.  With so many advertising platforms to choose from, it can be difficult to decide which one is right for …

Google Ads vs LinkedIn Ads for B2B Marketing: A Comprehensive Comparison Read More »

Sometimes, as a SaaS company, you witness a sudden drop in paid media conversions on paid media campaigns.  The sudden drop can be scary for businesses, especially the ones that depend heavily on paid media.  In this guide, we will walk you through the diagnostic procedure for identifying the drop in paid media conversions. In …

How To Diagnose A Drop in Paid Media Conversions Read More »