Goal-setting is the bedrock to any successful marketing strategy. In fact, in a study by CoSchedule, marketers that set goals are 376% more likely to report success in their work. Of course, it’s not so much about goal-setting as it is about setting good goals. That is, you need to set appropriate, clearly defined goals …
How to Set (& Crush) Your SaaS Business’s Marketing Goals Read More »
According to the leading research company Gartner, worldwide SaaS revenue will reach $278 billion in 2021. It’s a meteoric rise compared to just five years earlier, when the SaaS market sat at a more modest $87 billion. But for anyone keeping tabs on the industry, perhaps it comes as no surprise. Short for “software-as-a-service,” the …
SaaS Marketing Strategy Fundamentals: 7 Proven Tactics Read More »
WILL FACEBOOK ADS WORK FOR YOUR SAAS COMPANY? The right answer is, it depends. It depends on whether your internal processes are all in place, meaning, user onboarding has been optimized and has good conversion rates (free trial to paying user). It depends on the quality of the content you’re using in your ad campaigns, …
4 Crucial Facebook Ad Campaigns For Your SaaS Company Read More »
Paid advertising is sometimes a marketing channel that SaaS founders either tend to overlook or are afraid will not work. However, when approached the right way you’re able to see pretty significant gains with paid ads for SaaS. In short, by advertising for many SaaS companies we’ve learned quite a bit. The most important lesson …
Your First 100+ Sign Ups In 7 Days With Paid Ads For SaaS Read More »
(Image credit: susangilbert.com) Start with reviews. If you have some happy customers who are willing to share their love for your product, ask them for a review that you can put on your website. Similarly, you can ask for testimonials, which are essentially long-form reviews. Both of these can do wonders for your conversion …
Copywriting just might be your best salesperson if you work in a SaaS company. Why? It conveys and reinforces your messaging when you’re not there to do it yourself. Oftentimes, however, poor copy dilutes value propositions, messaging, and differentiators. That may be by focusing on the wrong points or just being poorly written and formatted. …
NOOOO. Yeah, This was the exact thought that came into my mind when I came to know that even a goldfish can outrun us when it comes to the attention span. Lemme remind you that you are competing with people whose attention span has been chilled out to 8 seconds. If you want your visitors …
How To Use Psychology To Make User Onboarding More Successful Read More »
THERE’S ALWAYS A MISALIGNMENT So how to design a killer sales page? One common problem that can be observed between a business owner and a designer when they’re collaborating to design a sales page is there’s always a misalignment of goals and ends up not being happy with the overall result. THE BAD EXPERIENCE That’s …
2018 MAY BE REMEMBERED AS THE YEAR THAT THE SOFTWARE As a Service or SaaS, business model truly came of age. Nearly a quarter of the technology companies to go public in 2018 were SaaS. Gartner recently projected that gross global revenue from SaaS will grow 17.3 percent in 2019 to total $206.2 billion. Furthermore, …
