Articles

What is a SaaS Company? Everything You Need To Know About SaaS and More!

A SaaS company, or a Software As A Service Company is rather simple to understand; it is defined as a company that sells its application as a product. A SaaS company’s application is created and hosted on the internet to make it available to the customers and to generate revenues thereof. SaaS makes things easier …

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How to Set (& Crush) Your SaaS Business’s Marketing Goals

Goal-setting is the bedrock to any successful marketing strategy. In fact, in a study by CoSchedule, marketers that set goals are 376% more likely to report success in their work. Of course, it’s not so much about goal-setting as it is about setting good goals. That is, you need to set appropriate, clearly defined goals …

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SaaS Marketing Strategy Fundamentals: 7 Proven Tactics

SaaS Marketing Strategy Fundamentals: 7 Proven Tactics

According to the leading research company Gartner, worldwide SaaS revenue will reach $278 billion in 2021. It’s a meteoric rise compared to just five years earlier, when the SaaS market sat at a more modest $87 billion. But for anyone keeping tabs on the industry, perhaps it comes as no surprise. Short for “software-as-a-service,” the …

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