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Facebook To Remove Third Party Targeting Options

Facebook To Remove Third Party Targeting Options

FACEBOOK ANNOUNCED THAT THEY WILL BE SHUTTING DOWN PARTNER CATEGORIES IN THE COMING (SIX) MONTHS Let’s go ahead and explain a little more about what Partner Categories are (soon to be “were), as well as what this means for both advertisers as well as consumers. WHAT ARE PARTNER CATEGORIES/THIRD-PARTY DATA? Let’s start off by stating the fact …

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Understanding Facebook’s Custom Conversions

Understanding Facebook’s Custom Conversions

HAVE YOU HEARD OF FACEBOOK’S CUSTOM CONVERSIONS? NO? YES? Custom Conversions allow advertisers and/or business owners (running their own Facebook ads) to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. THERE’S A LOT BEING SAID ABOUT FACEBOOK’S PIXEL There are a lot of …

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What Facebook's Newest Algorithm Update Means For Businesses

What Facebook’s Newest Algorithm Update Means For Businesses

CHANGES COMING TO FACEBOOK’S ALGORITHM Facebook’s Mark Zuckerberg announces changes to Facebook’s most trafficked section, the News Feed. Facebook is radically altering the algorithm that determines what gets to the top of people’s News Feed, this is one of the changes the social media network has planned to address growing controversy over the big role …

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Fantom's In-Depth Guide To Facebook Lookalike Audiences

Fantôm’s In-Depth Guide To Facebook Lookalike Audiences

HAVE YOU HEARD OF FACEBOOK LOOKALIKE AUDIENCES? In short, Facebook Lookalike audiences are a proven formula to help you reach audiences that are most like those that have already been to your website, engaged with your content, purchased from your site, called your business, and much, much more. It is an extremely powerful way to …

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5 Reasons Why Your SaaS Shouldn't Ignore Facebook Advertising

5 Reasons Why Your SaaS Shouldn’t Ignore Facebook Advertising

SKEPTICAL ABOUT USING FACEBOOK AS AN ADVERTISING CHANNEL? That’s what findings of a survey revealed, at least according to 540 small business owners. Facebook is on track to pull $16.3 billion in revenue globally from its advertising services, which is a 25% increase in advertisers since February 2015. There are now over 2.5 million people who use Facebook to …

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