Month: July 2020

SaaS Marketing Strategy Fundamentals: 7 Proven Tactics

SaaS Marketing Strategy Fundamentals: 7 Proven Tactics

According to the leading research company Gartner, worldwide SaaS revenue will reach $278 billion in 2021. It’s a meteoric rise compared to just five years earlier, when the SaaS market sat at a more modest $87 billion. But for anyone keeping tabs on the industry, perhaps it comes as no surprise. Short for “software-as-a-service,” the …

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