Goal-setting is the bedrock to any successful marketing strategy. In fact, in a study by CoSchedule, marketers that set goals are 376% more likely to report success in their work. Of course, it’s not so much about goal-setting as it is about setting good goals. That is, you need to set appropriate, clearly defined goals …
How to Set (& Crush) Your SaaS Business’s Marketing Goals Read More »
According to the leading research company Gartner, worldwide SaaS revenue will reach $278 billion in 2021. It’s a meteoric rise compared to just five years earlier, when the SaaS market sat at a more modest $87 billion. But for anyone keeping tabs on the industry, perhaps it comes as no surprise. Short for “software-as-a-service,” the …
SaaS Marketing Strategy Fundamentals: 7 Proven Tactics Read More »
Copywriting just might be your best salesperson if you work in a SaaS company. Why? It conveys and reinforces your messaging when you’re not there to do it yourself. Oftentimes, however, poor copy dilutes value propositions, messaging, and differentiators. That may be by focusing on the wrong points or just being poorly written and formatted. …
