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It’s easy to start a SaaS business, but it takes time, effort, and money to grow. It takes a great strategy to build an audience for your startup. Without an audience, your B2B SaaS startup will not survive.

Successfully growing your B2B SaaS startup means locating and targeting your customers, creating a compelling product that will make them want to buy it, and educating them about your product’s benefits.

Of course, to do all of the above successfully, you’ll need an audience — people who know about your business, like what you offer, and want to buy from you.

This guide includes the top 11 tips for building an audience for your business. Read on to learn more about these tips.👇 

The 11 ways to build an audience for B2B SaaS Startups 

Let’s discuss how to build an audience for your B2B SaaS startup so you can find customers, grow revenue, and reach your potential as quickly as possible. Here are the top eleven tips for building an audience for your SaaS business:

1. Define your ideal customer


The first tip for building an audience for your B2B SaaS Business is identifying your ideal customer. Before you can begin reaching out to them, you need to know who they are precisely and how they behave online. The clearer you are about this, the better your campaigns will be!

There are many characteristics you can look at when defining your ideal customer. Including, but not limited to, their occupation, level of income, interests, age, and location.  

Once you have a detailed description of your ideal customer, it’s time to start looking for them on the web.

2. Follow them around the web.


You need to know where your dream customer hangs out online so you can easily reach them with relevant content. 

You can use tools like Followerwonk, which will help you find their followers’ interests and demographics through Twitter. Another great tool to use is SocialBro(now Audiense), which allows you to track specific keywords across different social channels. You may even find them commenting on relevant industry blogs or websites.

This step may require you to invest a little time, but it will help you build trust with your customers and find out what they like and what kind of language they use. It’s also essential in helping you determine their expectations for your product or service.

3. Craft content that resonates with them


Now that you know who they are and where they are, it’s time to start building content that will resonate with them. Try to follow popular accounts – the accounts they interact with the most. Look for the type of content they interact with and create similar content. 

When writing content for your blog, make sure you use language similar to what they use when talking about the topic. It will make your audience feel more comfortable and share your content, which helps spread awareness about your brand! Either do it yourself, or you can hire SaaS Marketing Firms if you find any difficulty. 

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4. Encourage sharing on all channels.


Once you’ve published a blog post or an update on social media, it’s time to encourage people to share your message with their friends and followers. By doing this, the chances of reaching your ideal customer increase, which will help you find more leads for your business.

Make it easy for people to share your messages by including social sharing buttons on the top or bottom of each blog post or status update. You can also place images around these buttons that entice people to click on them and spread the word!

It is also essential to take advantage of the tools you have. One such tool is Socedo, which allows you to search and engage with Twitter users that match your chosen criteria. It helps you continue nurturing relationships and sharing valuable content with people who will ultimately become customers!

5. Identify your customers’ top content interests.


What type of content your ideal customer is most likely to engage with and like? For example, if you’re selling enterprise software, what user groups do they usually belong to on social networks like LinkedIn or Facebook? What hashtags do they use in tweets? Which publications or websites do they often read?

How do they interact with content when they find it? How long do they spend reading it? What is their preferred method of communication, and how quickly do they respond to questions and requests for support?

You’ll want to think about all these questions in detail so that you can provide your audience with the most relevant content possible. It will increase the chances of your content getting more views, interactions, and conversions.

6. Track conversions


The only way you’ll find out if the above strategies are effective is by tracking conversion rates for each one of them. Many online tools can help identify which campaigns or articles produce the highest number of traffic and conversions.

Once you have enough data to make decisions about your marketing and sales strategies, it will be easier for you to adjust and fine-tune them according to what works and what doesn’t. 

In addition, this will allow you to establish a more intimate connection with the people most likely to become your customers – and that’s one way of building trust among potential B2B SaaS buyers!

7. Do guest blog posts on relevant websites within your industry.


Aligning yourself with other high-profile sites in your industry by writing helpful guest posts for them can be an excellent way to get noticed by potential customers. 

When writing your guest blogs, remember to keep things high-value. Offering users useful information they can’t find elsewhere is the best way to get their attention and encourage them to sign up for your product!

8. Create an engaging Twitter presence


Twitter has long been the go-to platform to create connections with other people in your industry online. By following essential people in your industry and tweeting exciting updates about your company, you allow users to get to know you better

Creating a sense of personality with an entertaining or witty Twitter presence can be advantageous, especially if you appeal to young professionals. 

Just make sure not to go overboard on self-promotion! A good rule of thumb is to tweet only about 45% of the time about things related to your SaaS business.

9. Create videos to give customers a helpful overview of your product


Videos are an excellent way to communicate complex messages about your company quickly. Since video is such a popular medium right now, users who may not have had exposure to you before are more likely to come across your videos when searching for information on various topics related to your industry.

Create product demo videos, use cases, tutorials, or anything else that gives users a helpful overview of your product! You can take help from a SaaS marketing agency to get effective results. 

10. Create a popular blog


Creating a popular blog on your website can be another excellent way to market your business. Your posts should provide informative articles about topics related to your industry and include links to internal pages for users already familiar with your product!

By linking to previously-written blog posts within your site, you give users a chance to explore other parts of your content. For example, links back to product pages allow users to learn about the different features you offer and demonstrate how they can be valuable in everyday scenarios!

11. Promote content via social media platforms like LinkedIn and Facebook


Many companies commit the mistake of relying on Twitter for all their social sharing needs. While it is a valuable platform, there are others that you might want to consider as well since they have different users.

Strive to create informative, engaging content that your customers would enjoy reading. And, don’t rely on a single social media platform. Establish your presence everywhere!

Doing so will help give them a reason to check out your company and start using your product.


The tips above are a starting point for building an audience for your B2B startup. However, by leveraging social media, content marketing, and email marketing tools like those listed here, you should start to see results in as little as 3-6 months. 

As a B2B SaaS ad agency, we know that it can be challenging to find your audience. But you don’t have to go at this alone. Contact us if you would like help building better stories around your product. With years of experience, our experts understand what you need to grow!

Feel free to schedule a call!.


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