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The software-as-a-service model, known as (SaaS) is a business/pricing model similar to that of Adobe Creative Cloud or AWS. In simple words, you go ahead and rent a piece of software for your commercial or non-commercial use.

SaaS Marketing Firms

It is a software distribution model that provides access to applications and services over the internet. The vendor or service provider hosts the application rather than selling it to install on customers’ computers. As a result, customers do not have to manage software updates, patches, version upgrades, etc., as with traditional software.

Though this model has been proven profitable, it can be very challenging for businesses to market their products. With ever-increasing competition, entrepreneurs active in SaaS B2B lead generation are often looking for ways to attract customers and improve sales. 

Following are ten successful strategies that will help you market your product.


1. Create a unique selling proposition.


Standing out from the crowd is what makes you successful. A unique selling proposition (USP) is an idea that can help achieve this goal by making your product or service different from everything else available on the market. A USP should be credible, benefit-driven, and competitively advantaged. 

In addition, it should be short, easy to understand, and communicate the value your business brings to customers. 

Schedule a call with us if you can’t figure out your USP yourself. Fantom Agency is one of the top SaaS marketing agencies in the US for 2022 as noted by Clutch.  

2. Know your market well.


Before you start marketing your product, you must understand who would use it. Some SaaS products are designed for specific industries or sectors, while others are for the general public. 

As a business owner, it is your responsibility to know what kind of people are using your product and how they can use it to their advantage. Knowing who you are catering to will help you better understand marketing strategies that best attract potential users.

3. Set clear goals.


Having a set of goals and objectives for your business is the key to phenomenal growth. That helps business owners determine whether they are on track with their progress or need to make adjustments. 

Marketing goals should be realistic and achievable.

4. Create a blog.


One of the best ways of lead generation B2B SaaS is through content marketing. You can create an informative blog about your product or industry subject matter, which customers likely find helpful. If you can provide information that would help clients solve common problems or improve productivity, they will be more likely to send referrals your way or use your SaaS product themselves. 

It is also another excellent avenue for selling your product as a partner and establishing yourself as the Thought Leader in your industry.

5. Use social media marketing effectively.


You can post updates regularly on your company’s profile, encouraging customers and prospects to engage with you by asking questions or sharing their opinions. 

It is also another excellent opportunity for you to position yourself as an expert in the industry if you can post articles or blog posts regularly.

Additionally, building a community where you help people with specific problems that relate to what your SaaS solves can be a great way to bring people in and provide value before they even know of your company.

SaaS Marketing

6. Optimize your website for search engines.


To increase visibility, you need to have a well-structured and optimized website that includes the right keywords so search engines can quickly identify it as an authoritative source on a particular topic. Then, when web user searches for a product or service similar to yours, they are more likely to click the links of businesses that appear at the top of their search engine results.

The whole process is known as SEO (Search Engine Optimization), and there are a lot of experts who can help you with it.

7. Start a referral program.


Getting your existing customers and partners to refer you to other prospects is an excellent way for businesses to gain more sales quickly. When people start seeing your product as one of the best available to the market, they will be happy to recommend it to clients and other business associates – especially if they’re getting something in return

8. Implement sales funnels


It is a strategy that allows you to track customers as they interact with your business. For example, you can start tracking visitors who visit certain pages on your website before converting them into customers or prospects. 

As a business owner, you must understand where your customers and partners come from and the final action they take before converting into paying customers. It will help you refine your sales process to attract more clients.

9. Use landing pages effectively.


Customers who visit your website are likely to be in the consideration stage of the sales process. Business owners must continue engaging with them until they take action and become paying customers or partners. 

To encourage visitors to take certain actions, you can create landing pages for specific marketing campaigns or offers.

10. Provide customer support. 


Have trouble gaining new customers or partners? One of the best ways to prove that your product is valuable is excellent customer support. One of the first things potential buyers will look for before buying a product or service is whether they can quickly get help if there are issues with using it. 

When your business is there for the customers 24/7, it helps you create rapport with the customer. It makes them feel valuable. Providing good customer service around the clock will benefit you in numerous ways. 



There are a lot of SaaS B2B Lead Generation businesses out there, and the competition is fierce. You need to stand out from the crowd with a unique selling point. With the help of these strategies, you can grow your business quickly without spending too much money or time on marketing.

The best way to make sure your SaaS lead generation company has a successful marketing strategy is by hiring experts in the field. Our team at Fantom Agency knows what it takes to create an effective PPC or digital marketing plan for B2B companies like yours that will drive sales and generate leads. 

Let us help you take your business to the next level! We help you improve your ROI with cutting-edge strategies tailored only for software providers like you. 

Book a call today!


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