Most SaaS companies get their marketing budgets wrong. They underinvest and don’t utilize the full potential of their market – or in the worst case, they invest reasonable amounts but don’t get enough ROI. Over the recent years, SaaS B2B (and B2C) companies have developed a standard metric for the success of an optimal marketing …
After you start a PPC campaign on any platform, the first thought you have is to see your ad. It is a rookie mistake most new advertisers make when they launch their campaigns online. It can not only harm the performance of your ad but will also result in a lot of unnecessary cash burn. …
In this day and age, companies need to evolve their business models quite frequently. In this ever-changing environment, businesses need to create data-driven customer journey maps helping them steer their changing business models effectively. Converting a prospect into a loyal customer is becoming more complex and challenging with each passing day. And, in the B2B …
4 Easy Steps To Create A Data-Driven B2B Customer Journey Map Read More »
CRO (Conversion Rate Optimization) is a process that businesses use to optimize their website, digital ads, and all other customer touchpoints to maximize conversions. As a SaaS business, most of the interactions you have with your customer are digital. In all these interactions and touchpoints, the most important metric is conversion rate. It tells you …
6 CRO Tactics To Power Up Your SaaS Business in 2022 Read More »
How To Calculate Your PPC Advertising Budget? Advertising is one of the very few revenue-generating costs of business. But, it is becoming competitive with each passing day. PPC advertising sits on the verge of innovation in the advertising industry. Traditionally, advertising has remained the race to cut through the noise and come in front of …
How To Calculate Your PPC Advertising Budget? [4 Easy Steps] Read More »
With the increasing adoption of video-sharing social media sites like TikTok, marketers are worried if Twitter Ads are still worth it? Twitter has fewer users and is not taking the world by storm🔥, like TikTok and YouTube Shorts. As a business, you might be skeptical about investing 💰in advertising on such a platform. Twitter might seem …
At Fantom Agency, we help B2B companies make the most of the current opportunities by designing ideal PPC campaigns that offer quick wins and effective long-term results. Use paid campaigns for faster results. Organic SEO might be a reliable way to move up on the ranking ladder and become readily accessible over the internet. …
You must be on the lookout for prospects to convert potential leads into customers if you are here. For B2B SaaS lead generation in the digital space, as you may already know, your website is an essential digital marketing tool that you can create with and experiment with many lead magnets. One of the new …
Tips for Designing B2B SaaS Blogs for Lead Conversions Read More »
It’s easy to start a SaaS business, but it takes time, effort, and money to grow. It takes a great strategy to build an audience for your startup. Without an audience, your B2B SaaS startup will not survive. Successfully growing your B2B SaaS startup means locating and targeting your customers, creating a compelling product that …
Top 11 Tips for creating an audience for B2B SaaS startups Read More »
About two years ago, the coronavirus pandemic made its devastating entry into our lives, affecting each one of us regardless of our geographical location, sparing no one and nothing. Since then, the world has undergone a massive overhaul in how we do many things now. From education to the healthcare sector, all have experienced drastic …
