Facebook Targeting

Understanding Facebook’s Custom Conversions

Understanding Facebook’s Custom Conversions

HAVE YOU HEARD OF FACEBOOK’S CUSTOM CONVERSIONS? NO? YES? Custom Conversions allow advertisers and/or business owners (running their own Facebook ads) to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. THERE’S A LOT BEING SAID ABOUT FACEBOOK’S PIXEL There are a lot of …

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Fantom's In-Depth Guide To Facebook Lookalike Audiences

Fantôm’s In-Depth Guide To Facebook Lookalike Audiences

HAVE YOU HEARD OF FACEBOOK LOOKALIKE AUDIENCES? In short, Facebook Lookalike audiences are a proven formula to help you reach audiences that are most like those that have already been to your website, engaged with your content, purchased from your site, called your business, and much, much more. It is an extremely powerful way to …

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