Insights From The Industry
Learn the latest trends and paid media insights
8 Key SaaS Growth Strategies
The SaaS industry is one of the fastest developing industries. According to Gartner, the SaaS industry has seen over 5x growth in the last seven years
Do Google Ads Work? 3 Reasons Why Paid Search Is More Relevant Than Ever
Most founders have a common misconception about the relevancy and performance of Google Ads. They think that, despite being the number one Ad Network globally,
The Lead Waterfall: How to measure your pace to goals (and what to do when it’s going wrong)
Analytics plays a pivotal role in your SaaS marketing. As a SaaS startup, you forecast your growth and the number of leads to acquire in
What Most SaaS Companies Get Wrong About Marketing Budgets—and the Data-Based Method for Finding the Right One [Plus: calculator for your budget]
Most SaaS companies get their marketing budgets wrong. They underinvest and don’t utilize the full potential of their market – or in the worst case,
Why You Shouldn’t Search For Your Own Ad
After you start a PPC campaign on any platform, the first thought you have is to see your ad. It is a rookie mistake most
4 Easy Steps To Create A Data-Driven B2B Customer Journey Map
In this day and age, companies need to evolve their business models quite frequently. In this ever-changing environment, businesses need to create data-driven customer journey
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