When generating leads for your B2B business, there are two primary methods: paid advertising and organic search. Both have their benefits, but which is better

As a business owner or marketing professional, you know that advertising is a crucial part of promoting your products or services. Specifically, for B2B marketing,

Sometimes, as a SaaS company, you witness a sudden drop in paid media conversions on paid media campaigns.  The sudden drop can be scary for

When it comes to a B2B campaign, you can’t just go in and slap some ad creative together. You have to think about your audience

Let’s assume you are an email automation tool provider for e-commerce sites – if you had the resources to advertise to only one customer, who

Google has been pushing the upgrade to Broad Match + Smart Bidding for quite some time now. But we at Fantom believe that the push