WHY DIGITAL ADVERTISING?
Digital advertising is not only growing, but there is no sign of it slowing down – in fact, it’s the fastest growing marketing channel according to research.
So why do we think that Digital Advertising works? Take a look at the seven reasons why.
1. DIGITAL ADVERTISING IS TARGETED
Traditional advertising is hit-or-miss, but digital platforms are ever-evolving. PPC can put your brand name & your content in front of customers and potential customers at every stage of the buying cycle. Facebook ads allow segmenting by geographic location, demographics, interests, and more.
2. DIGITAL ADVERTISING ENTICES MOBILE ENGAGEMENT
Digital advertising enables you to reach your target audience on the go, wherever they are, whenever they are online. If you know who your target audience is, you’ll be able to reach them; if not, you’ll be able to figure out who your target audience is through different tests & experiments that digital marketers can conduct.
Notice that one (and most) of our client’s traffic from Facebook ads is interacting and engaging through a mobile device.
Digital platforms are a great place to reach Gen Z & Millennial audiences. According to a study directed by the Interactive Advertising Bureau (IAB), mobile devices are where Gen Z and Millennials are most likely to see relevant ads.
Nearly half of all smartphone users have taken action based on seeing relevant ads on their mobile phones.
3. DIGITAL ADVERTISING IS FAST
Digital campaigns can be executed much more quickly, and they can be optimized as needed to perform better.
This ability to modify and optimize comes in handy when considering fluctuating budgets & different variables.
Companies that have an unexpectedly low quarter can cut back without provoking cancellation fees, and those with an unexpected windfall can increase their buying power as needed.
4. DIGITAL ADVERTISING IS EASILY MEASURABLE
Digital advertising is quick and easy to measure—often with real-time results & metrics—marketers may find that it helps them make their campaigns more profitable, which in return means more dollars for the client. The notion is that marketers look for ways to get more in their pockets, but we want to help businesses succeed.
If one of your digital advertising campaigns is not performing well or working, optimizing your campaign is a smart way to ensure that your budget is spent well & offers a high ROI.
5. REMARKETING & TOP-OF-MIND AWARENESS
The most immediately powerful and tangible benefit of remarketing is a high conversion rate. The people you are targeting have already visited your website previously & revealed some form of interest in your brand; hence they are more likely to convert.
With thousands & potentially tens of thousands of free impressions every month, it is possible that people will return to your website (without clicking on the ad) because you successfully introduced your brand into their heads.
Consumers like to take their time & examine their options before making a definitive decision, which is why you need to remain top of mind.
6. DIGITAL ADVERTISING COST
Digital channels are highly cost effective for marketers. Rates are set through a combination of ad size, ad location, performance, and demand. Not to mention, PPC means you are only paying for the clicks that drive traffic to your website, all other impressions are free marketing.
Considering the reach allotted via digital channels, moving your campaigns online is often much cheaper than more conventional offline channels like radio, television, or print.
Furthermore, digital campaigns have greater transparency, allowing you to adjust your cost efficiently based on performance & desired budget per campaign, and through different levels such as keywords. In the offline realm, once you’ve paid for slots in a print publication or a spot on the radio, there’s no adjusting your investment after the fact. Not to mention, tracking and measuring results of traditional marketing can be confusing & inaccurate.
7. ACCESS TO A GLOBAL AUDIENCE
Moving your marketing efforts online gives you access to a global audience if you so desire, and it means your ads can be working for you 24 hours a day. The options are practically limitless when it comes to your reach capabilities when you begin using digital marketing.
Google Searches per year has been increasing rapidly ever since it was founded in 1998, and are estimated to keep growing at around 10% per year. The search engine giant, Google, processes over 40,000 search queries per second on average, which is 1.2 trillion per year worldwide.
Facebook has also seen tremendous growth in monthly active users (MAUs) since it was founded, in February ’17 it stated that there are over 1.85B monthly MAUs. That is a 17% increase year over year.
These channels are too big to ignore, especially for businesses.