B2B SaaS marketing can be tricky. You are competing with many other businesses in your chosen industry to try and get the attention of potential customers. So, how do you make sure that people notice YOU? It’s all about understanding what makes B2B SaaS companies successful and incorporating these strategies into your own business. What …
Goal-setting is the bedrock to any successful marketing strategy. In fact, in a study by CoSchedule, marketers that set goals are 376% more likely to report success in their work. Of course, it’s not so much about goal-setting as it is about setting good goals. That is, you need to set appropriate, clearly defined goals …
How to Set (& Crush) Your SaaS Business’s Marketing Goals Read More »
According to the leading research company Gartner, worldwide SaaS revenue will reach $278 billion in 2021. It’s a meteoric rise compared to just five years earlier, when the SaaS market sat at a more modest $87 billion. But for anyone keeping tabs on the industry, perhaps it comes as no surprise. Short for “software-as-a-service,” the …
SaaS Marketing Strategy Fundamentals: 7 Proven Tactics Read More »
WILL FACEBOOK ADS WORK FOR YOUR SAAS COMPANY? The right answer is, it depends. It depends on whether your internal processes are all in place, meaning, user onboarding has been optimized and has good conversion rates (free trial to paying user). It depends on the quality of the content you’re using in your ad campaigns, …
4 Crucial Facebook Ad Campaigns For Your SaaS Company Read More »
Paid advertising is sometimes a marketing channel that SaaS founders either tend to overlook or are afraid will not work. However, when approached the right way you’re able to see pretty significant gains with paid ads for SaaS. In short, by advertising for many SaaS companies we’ve learned quite a bit. The most important lesson …
Your First 100+ Sign Ups In 7 Days With Paid Ads For SaaS Read More »
Copywriting just might be your best salesperson if you work in a SaaS company. Why? It conveys and reinforces your messaging when you’re not there to do it yourself. Oftentimes, however, poor copy dilutes value propositions, messaging, and differentiators. That may be by focusing on the wrong points or just being poorly written and formatted. …
NOOOO. Yeah, This was the exact thought that came into my mind when I came to know that even a goldfish can outrun us when it comes to the attention span. Lemme remind you that you are competing with people whose attention span has been chilled out to 8 seconds. If you want your visitors …
How To Use Psychology To Make User Onboarding More Successful Read More »
2018 MAY BE REMEMBERED AS THE YEAR THAT THE SOFTWARE As a Service or SaaS, business model truly came of age. Nearly a quarter of the technology companies to go public in 2018 were SaaS. Gartner recently projected that gross global revenue from SaaS will grow 17.3 percent in 2019 to total $206.2 billion. Furthermore, …
FACEBOOK ANNOUNCED THAT THEY WILL BE SHUTTING DOWN PARTNER CATEGORIES IN THE COMING (SIX) MONTHS Let’s go ahead and explain a little more about what Partner Categories are (soon to be “were), as well as what this means for both advertisers as well as consumers. WHAT ARE PARTNER CATEGORIES/THIRD-PARTY DATA? Let’s start off by stating the fact …
Facebook To Remove Third Party Targeting Options Read More »
