SaaS Advertising

How to Set (& Crush) Your SaaS Business’s Marketing Goals

Goal-setting is the bedrock to any successful marketing strategy. In fact, in a study by CoSchedule, marketers that set goals are 376% more likely to report success in their work. Of course, it’s not so much about goal-setting as it is about setting good goals. That is, you need to set appropriate, clearly defined goals …

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SaaS Marketing Strategy Fundamentals: 7 Proven Tactics

SaaS Marketing Strategy Fundamentals: 7 Proven Tactics

According to the leading research company Gartner, worldwide SaaS revenue will reach $278 billion in 2021. It’s a meteoric rise compared to just five years earlier, when the SaaS market sat at a more modest $87 billion. But for anyone keeping tabs on the industry, perhaps it comes as no surprise. Short for “software-as-a-service,” the …

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Facebook To Remove Third Party Targeting Options

Facebook To Remove Third Party Targeting Options

FACEBOOK ANNOUNCED THAT THEY WILL BE SHUTTING DOWN PARTNER CATEGORIES IN THE COMING (SIX) MONTHS Let’s go ahead and explain a little more about what Partner Categories are (soon to be “were), as well as what this means for both advertisers as well as consumers. WHAT ARE PARTNER CATEGORIES/THIRD-PARTY DATA? Let’s start off by stating the fact …

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Understanding Facebook’s Custom Conversions

Understanding Facebook’s Custom Conversions

HAVE YOU HEARD OF FACEBOOK’S CUSTOM CONVERSIONS? NO? YES? Custom Conversions allow advertisers and/or business owners (running their own Facebook ads) to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. THERE’S A LOT BEING SAID ABOUT FACEBOOK’S PIXEL There are a lot of …

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