Fantom: A SaaS Marketing Agency Focused On Taking Guesswork Out Of SaaS Growth

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Fantom A SaaS Marketing Agency

Let’s face it: Software-as-a-Service or SaaS providers are growing in the tech industry like wildfire and as competition increases, so do the advertising or marketing costs. Unless you are willing to hold back your growth in the already-competitive and long-sales-window industry, you will need a SaaS marketing and advertising company on board.  That’s where Fantom comes to the rescue.

With our hands-on, in-depth understanding of the B2C and B2B SaaS space, at Fantom, we dedicate our efforts towards building and nurturing your SaaS business via actionable strategies. Our understanding of the SaaS space has helped us onboard clients like Glorify,
Sonia, Penji, Bounceless, GetAds, and more.

Our expertise lies not only in customer attraction and in generating the kind of demand you seek from your targeted audience, but also, as a pre-step, in helping you gain some clarity on who to target. We also help take your brand to a whole new level by creating some kickass content strategies that focus on industry-specific content to really make a difference.

Close more deals, outdo your competitors and become the #1 SaaS company in your vertical. Sound difficult? All it takes is Fantom; a result-oriented SaaS marketing team well-versed with the nuances of the industry.

How do we do it?

SaaS marketing, unlike traditional marketing, does not run on the principle of one-size-fits-all. Each SaaS company deals in a different space requiring different marketing techniques that we very well understand of.

At Fantom, we first get in touch with you for an in-depth understanding of your needs and work around your software’s USP to create marketing strategies that shine. With our full-stack of B2B and B2C SaaS marketing services, you can expect to experience reduced user acquisition costs and increased conversion rates through viable, high-ROI SaaS digital marketing strategies that work.

1. SEO for SaaS 

SEO for SaaS

Our industry-relevant team of SEO experts can help drive content focus on keywords and topics that your targeted audience is already looking for, boosting your site rank on Google, Yahoo, and Bing as it deserves!

2. SaaS Content Marketing Services

SaaS Content Marketing Services

Writers are many but SaaS-intelligent writers who know what they are writing are a few – we have them all! We help you create top-notch content that sends across a message of seasoned leadership in the industry.

3. Email Marketing & Lead Nurturing

Email Marketing & Lead Nurturing

E-mails will never go out of fashion. We craft e-mail campaigns for your generated leads and contacts to boost product awareness that eventually converts to qualified leads. As more prospects read emails and engage with your content, more calls for your sales team to attend!

Why do you need a SaaS Digital Marketing Agency: How is SaaS marketing different from other marketing campaigns?

SaaS marketing is different and unlike traditional marketing because it sells a service as a product, or, in other words, a productized service. Traditional digital marketing, on the other hand, sells a tangible product.

Traditional digital marketing strategies also come with multiple pre-set goals like sales targets, earning an email address, and creating brand awareness. SaaS digital marketing, on the other hand, is different. Every penny spent on SaaS marketing can only be materialized by taking a count of the actual number of prospects willing to sign up for a demo or a subscription.

At Fantom, we are obsessed with growing SaaS companies. We optimize digital marketing to suit the requirements of the SaaS industry translating to long-term growth and success for your SaaS business. Partner with us to experience an influx of not only leads but qualified leads for increased conversion rates.

Hear, hear!

“Would recommend them to any startup for their marketing.” – Johnathan Grzybowski, CMO of Penji

Let’s face your growth challenges together!

Trust us on this: all we need is 30 minutes of your time to get on a 1:1 consultation call. Reach out to us, tell us your story and we will circle back with an actionable marketing strategy to take your SaaS business to the next level!

Still in double minds? Take a look at our SaaS growth blogs or read some testimonials to learn more about how we can be partners in growth.

FAQs – Fantom: A SaaS Marketing Agency

1. How is Fantom different from other SaaS marketing agencies?

Having worked and scaled the growth of B2B and B2C software clients as well as startups, we can confidently claim that we know SaaS to its core. Back in the day when we had onboarded Glorify as our clients, they were at $0 revenues, 0 traction, and 0 customers. With our in-depth knowledge of the industry and robust, innovative strategies, we are so proud to have been Glorify’s partners in their journey to 4k customers and $400k revenue!

2. What is Fantom’s SaaS marketing strategy?

When it comes to SaaS, one size does not fit all and we understand that well. Each SaaS provider has varied products with varied requirements and we believe in custom-making strategies instead of trying to serve all our clients with one mold. Our result-oriented team combines the best SaaS Digital marketing best practices with tested growth hacks to create a blueprint for your success.

3. What are the best SaaS marketing channels?

As we said before, there is no definitive perfect with SaaS. It all depends on one’s unique product requirements and the expectations of the unique targeted audience. We believe in creating strategies for each channel or platform which, after implementation, are also closely tracked to analyze the flow of traffic between strategies and platforms.

4. How much money should I expect to spend per month on effective SaaS growth marketing?

As we only create custom, specialized proposals based on an understanding of your organizational needs, an estimate of the budget can only be ascertained after we understand what you expect from us. Join us on a 30-minute free consultation call and let’s hold hands on the path to securing new users through SaaS digital marketing today!
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