Let’s face it: Software-as-a-Service or SaaS providers are growing in the tech industry like wildfire and as competition increases, so do the advertising or marketing costs. Unless you are willing to hold back your growth in the already-competitive and long-sales-window industry, you will need a SaaS marketing and advertising company on board. That’s where Fantom comes to the rescue.
With our hands-on, in-depth understanding of the B2C and B2B SaaS space, at Fantom, we dedicate our efforts towards building and nurturing your SaaS business via actionable strategies. Our understanding of the SaaS space has helped us onboard clients like Glorify,
Sonia, Penji, Bounceless, GetAds, and more.
Our expertise lies not only in customer attraction and in generating the kind of demand you seek from your targeted audience, but also, as a pre-step, in helping you gain some clarity on who to target. We also help take your brand to a whole new level by creating some kickass content strategies that focus on industry-specific content to really make a difference.
Close more deals, outdo your competitors and become the #1 SaaS company in your vertical. Sound difficult? All it takes is Fantom; a result-oriented SaaS marketing team well-versed with the nuances of the industry.
How do we do it?
SaaS marketing, unlike traditional marketing, does not run on the principle of one-size-fits-all. Each SaaS company deals in a different space requiring different marketing techniques that we very well understand of.
At Fantom, we first get in touch with you for an in-depth understanding of your needs and work around your software’s USP to create marketing strategies that shine. With our full-stack of B2B and B2C SaaS marketing services, you can expect to experience reduced user acquisition costs and increased conversion rates through viable, high-ROI SaaS digital marketing strategies that work.
1. SEO for SaaS
Our industry-relevant team of SEO experts can help drive content focus on keywords and topics that your targeted audience is already looking for, boosting your site rank on Google, Yahoo, and Bing as it deserves!
2. SaaS Content Marketing Services
Writers are many but SaaS-intelligent writers who know what they are writing are a few – we have them all! We help you create top-notch content that sends across a message of seasoned leadership in the industry.
3. Email Marketing & Lead Nurturing
E-mails will never go out of fashion. We craft e-mail campaigns for your generated leads and contacts to boost product awareness that eventually converts to qualified leads. As more prospects read emails and engage with your content, more calls for your sales team to attend!
Why do you need a SaaS Digital Marketing Agency: How is SaaS marketing different from other marketing campaigns?
SaaS marketing is different and unlike traditional marketing because it sells a service as a product, or, in other words, a productized service. Traditional digital marketing, on the other hand, sells a tangible product.
Traditional digital marketing strategies also come with multiple pre-set goals like sales targets, earning an email address, and creating brand awareness. SaaS digital marketing, on the other hand, is different. Every penny spent on SaaS marketing can only be materialized by taking a count of the actual number of prospects willing to sign up for a demo or a subscription.
At Fantom, we are obsessed with growing SaaS companies. We optimize digital marketing to suit the requirements of the SaaS industry translating to long-term growth and success for your SaaS business. Partner with us to experience an influx of not only leads but qualified leads for increased conversion rates.
“Would recommend them to any startup for their marketing.” – Johnathan Grzybowski, CMO of Penji
Let’s face your growth challenges together!
Trust us on this: all we need is 30 minutes of your time to get on a 1:1 consultation call. Reach out to us, tell us your story and we will circle back with an actionable marketing strategy to take your SaaS business to the next level!
Still in double minds? Take a look at our SaaS growth blogs or read some testimonials to learn more about how we can be partners in growth.