[DTC] How We Increased the ROAS from 2.93x to 8.55x in 30 Days for an American DTC Jewelry Brand

Table of Contents

DTC, Direct to Consumer, Google Ads

Who We Worked With

Luca+Danni is a 100% handmade jewelry brand based in the United States. They handcraft each item in their American studio, bringing together traditional techniques and contemporary design. Their jewelry doesn’t just enhance the style but carries the spirit of the American dream and the warmth of a family’s love.

Why They Chose Us

Another agency was managing their Google ads at the time with very little results (2.93x ROAS). They reached out because they knew that we had a very strong Google media buying team and they wanted to see if we were up for the challenge of building up their Google ads account and generating better & profitable results for them.


The client wanted to increase the return on ad spend (ROAS) of their Google Ads campaigns. The ROAS of April 2023 was only 2.93x, and the client wanted to increase it as much as possible. We started working on this account in May 2023.

DTC, Direct to Consumer, Google Ads


The Google ads account was messed with many unnecessary campaigns and unclear campaign goals. They were mainly relying on the Dynamic Search campaigns and Brand keywords campaigns. They also were not using value-based bidding strategies.

The Solution

We assigned the account to one of our most senior Google media buyers with years of experience under his belt and whom we knew could take our client’s campaigns to a hyper-profitable state. He reviewed the account, previously running campaigns, the nature of the business, and the goal of advertising. He also did competitors’ research to deploy the best strategy to stay ahead of the competition.

How We Did It

It was hard to understand their account structure for ongoing optimization so we provided a restructuring plan with a simplified account structure. We knew the potential of pMax campaign types so we launched that along with a Brand Search campaign. We paused all the previous campaigns and launched only 4 campaigns with clear goals and value-based bidding strategies. We followed all the best practices to achieve maximum ROAS.

DTC, Direct to Consumer, Google Ads

Apart from running these 4 regular campaigns, we also ran seasonal campaigns for Mother’s Day in that month.


We got 8.55x ROAS in the month of May 2023.

DTC, Direct to Consumer, Google Ads


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