HAVE YOU HEARD OF FACEBOOK’S CUSTOM CONVERSIONS? NO? YES? Custom Conversions allow advertisers and/or business owners (running their own Facebook ads) to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. THERE’S A LOT BEING SAID ABOUT FACEBOOK’S PIXEL There are a lot of …
$32.17 BILLION IN 2016 WAS SPENT ON DISPLAY ADVERTISING And is expected to replace Paid Search as the largest share of digital ad budget in the coming years, you may ask yourself, why is this happening? Well there are a couple of reasons, which we will not get into in-depth, but the fact of the …
4 Reasons Why You Should Be Using The Google Display Network (GDN) Read More »
CHANGES COMING TO FACEBOOK’S ALGORITHM Facebook’s Mark Zuckerberg announces changes to Facebook’s most trafficked section, the News Feed. Facebook is radically altering the algorithm that determines what gets to the top of people’s News Feed, this is one of the changes the social media network has planned to address growing controversy over the big role …
What Facebook’s Newest Algorithm Update Means For Businesses Read More »
HAVE YOU HEARD OF FACEBOOK LOOKALIKE AUDIENCES? In short, Facebook Lookalike audiences are a proven formula to help you reach audiences that are most like those that have already been to your website, engaged with your content, purchased from your site, called your business, and much, much more. It is an extremely powerful way to …
Fantôm’s In-Depth Guide To Facebook Lookalike Audiences Read More »
THE LOWEST HANGING FRUIT IS RIGHT IN FRONT OF YOU One of the most common and business cliches is the term low-hanging fruit, which implies that there are activities you could do which would yield fast, easy, and effective results. Another thing that usually comes with low hanging fruit is its scarcity, a resource that …
Retargeting: Turn Your Lowest Hanging Fruit Into Users Read More »
STRUCTURING YOUR FACEBOOK ADS CAMPAIGN IN THE BEGINNING WILL LEAD TO GREAT REWARDS WHEN THE TIME TO SCALE GETS NEAR. To scale in Facebook, you need to have a good foundation for success to take place. You wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any …
SO YOU FINALLY CAVED IN, AFTER SEEING EVERYONE ADVERTISING ON FACEBOOK. Although somehow you don’t see the results that you’ve been hearing about. You being to question if Facebook ads were right for your business, and you answer to yourself, “They must be because all of my competitors are doing it”. You’re not wrong. There …
SKEPTICAL ABOUT USING FACEBOOK AS AN ADVERTISING CHANNEL? That’s what findings of a survey revealed, at least according to 540 small business owners. Facebook is on track to pull $16.3 billion in revenue globally from its advertising services, which is a 25% increase in advertisers since February 2015. There are now over 2.5 million people who use Facebook to …
5 Reasons Why Your SaaS Shouldn’t Ignore Facebook Advertising Read More »
SMALL CHANGES CAN MAKE A BIG DIFFERENCE With more businesses and advertisers coming to Facebook with money to spend there is more and more pressure created in the ecosystem. However, there are ways for your business to stand out with simple tricks that will make your ads perform better. 1. USE EYE-CATCHING IMAGES Unlike AdWord’s …
5 Tips To Increase Facebook Ads Click-Through Rate Read More »
WHY DIGITAL ADVERTISING? Digital advertising is not only growing, but there is no sign of it slowing down – in fact, it’s the fastest growing marketing channel according to research. So why do we think that Digital Advertising works? Take a look at the seven reasons why. 1. DIGITAL ADVERTISING IS TARGETED Traditional advertising is …
