WILL FACEBOOK ADS WORK FOR YOUR SAAS COMPANY? The right answer is, it depends. It depends on whether your internal processes are all in place, meaning, user onboarding has been optimized and has good conversion rates (free trial to paying user). It depends on the quality of the content you’re using in your ad campaigns, …
4 Crucial Facebook Ad Campaigns For Your SaaS Company Read More »
FACEBOOK ANNOUNCED THAT THEY WILL BE SHUTTING DOWN PARTNER CATEGORIES IN THE COMING (SIX) MONTHS Let’s go ahead and explain a little more about what Partner Categories are (soon to be “were), as well as what this means for both advertisers as well as consumers. WHAT ARE PARTNER CATEGORIES/THIRD-PARTY DATA? Let’s start off by stating the fact …
Facebook To Remove Third Party Targeting Options Read More »
HAVE YOU HEARD OF FACEBOOK’S CUSTOM CONVERSIONS? NO? YES? Custom Conversions allow advertisers and/or business owners (running their own Facebook ads) to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. THERE’S A LOT BEING SAID ABOUT FACEBOOK’S PIXEL There are a lot of …
CHANGES COMING TO FACEBOOK’S ALGORITHM Facebook’s Mark Zuckerberg announces changes to Facebook’s most trafficked section, the News Feed. Facebook is radically altering the algorithm that determines what gets to the top of people’s News Feed, this is one of the changes the social media network has planned to address growing controversy over the big role …
What Facebook’s Newest Algorithm Update Means For Businesses Read More »
HAVE YOU HEARD OF FACEBOOK LOOKALIKE AUDIENCES? In short, Facebook Lookalike audiences are a proven formula to help you reach audiences that are most like those that have already been to your website, engaged with your content, purchased from your site, called your business, and much, much more. It is an extremely powerful way to …
Fantôm’s In-Depth Guide To Facebook Lookalike Audiences Read More »
STRUCTURING YOUR FACEBOOK ADS CAMPAIGN IN THE BEGINNING WILL LEAD TO GREAT REWARDS WHEN THE TIME TO SCALE GETS NEAR. To scale in Facebook, you need to have a good foundation for success to take place. You wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any …
SO YOU FINALLY CAVED IN, AFTER SEEING EVERYONE ADVERTISING ON FACEBOOK. Although somehow you don’t see the results that you’ve been hearing about. You being to question if Facebook ads were right for your business, and you answer to yourself, “They must be because all of my competitors are doing it”. You’re not wrong. There …
SKEPTICAL ABOUT USING FACEBOOK AS AN ADVERTISING CHANNEL? That’s what findings of a survey revealed, at least according to 540 small business owners. Facebook is on track to pull $16.3 billion in revenue globally from its advertising services, which is a 25% increase in advertisers since February 2015. There are now over 2.5 million people who use Facebook to …
5 Reasons Why Your SaaS Shouldn’t Ignore Facebook Advertising Read More »
SMALL CHANGES CAN MAKE A BIG DIFFERENCE With more businesses and advertisers coming to Facebook with money to spend there is more and more pressure created in the ecosystem. However, there are ways for your business to stand out with simple tricks that will make your ads perform better. 1. USE EYE-CATCHING IMAGES Unlike AdWord’s …
5 Tips To Increase Facebook Ads Click-Through Rate Read More »
NOT ADVERTISING ON FACEBOOK WOULD BE A HUGE MISTAKE Every business (including yours) needs a Facebook page. You – and so do 60 million other businesses know this. People are on Facebook, every day, so why shouldn’t your business be there for them? Potential customers are out there, and they are waiting for you. On average, people …
