What Channels To Use & How To Measure What Resonates With Your Audience – Fixel.ai || Elad Levy

Elad Levy from Fixel.ai talks about various things including what channels a startup should be focusing on at the beginning as well as how to measure what type of content better resonates what your core audience.

Transcript

Luis Camacho

Welcome to the SaaS AdLab podcast. We interview the stories of SaaS founders, entrepreneurs and CEOs. My name is Luis. I’m the founder of Fantôm Agency, a digital marketing agency specializing in SaaS companies and scaling them. And today we have the pleasure of interviewing a lot. Levy, he is the founder of Fixel A.I. and it’s a pleasure having you today here. And why don’t you tell us a little bit more about yourself. 

Elad Levy

Pleasure to be here. And I’m originally from Israel and grew up up in about South Africa and Italy, spent a couple of years abroad, a farm, I worked in my mostly positions in different aspects of digital marketing.

Elad Levy

But my main kind of focus area, I’d say, was a web analytics in almost certain changes and shapes a. Across from Google Analytics and working into some kind of more hard core measurement programs, a working with agencies, brands, the works to kind of build up scalable measurement solutions to help them kind of build out the right advertising task and write organic test and all that a. And when Fixel came along with my partner, it felt like the natural connection was bringing in my expertise in measurement and being able to to make things that are accessible from these different kind of data points and building a solution for advertisers.

Elad Levy

And that’s how we came along.

Luis Camacho

And so what was the what was the issue that you found? Right. So there’s a point where you realize that there was something missing. And what was that thing that made you the light bulb kind of just light up and give you the idea to create this type of solution? Was there something missing between the data?

Luis Camacho

And why did you find the there was what we call some kind of data overload. OK, 

Elad Levy

I was an analyst and I was working with agencies and trying to get different kind of data points to understand how users interact on websites. And we have all these different kind of arbitrary and arbitrary measures of squirrelled 90 percent or spend more than three minutes or four pages and all these different kind of engagement metrics. But they never really made sense. And you have to tie them to specific attributes that came from this organic channel or that channel and all these different kind of connections and working on, I’d say, the industry standard and Google Analytics.

Elad Levy

Are those there only so much you can do to analyze this? Right. And you ultimately end up with either two analysts that you want to work with or what wasn’t good enough. And we said we can do this better, we can use smarter. We have the tools, we have the technology. And so so we put up over a joint kind of brains to understand what. Things we want to track, what behaviors we want to understand, what you are asking me to do, want to tie them to an end, trying to make some sense out of it.

Elad Levy

And we created some big data model with crunched all these into something that’s clear, understandable and actionable. Yes, I think one of our key kind of values, creating that and making it simple, actionable candidate. 

Luis Camacho

Making is simply huge because there’s so many tools out there that you’d like, especially advertisers, which is essentially your niche, your target audience.

Luis Camacho

And there’s just so many tools out there and trying to figure everything out and keeping everything in one place and really understanding it can get extremely overwhelming to the point where you don’t even want to try it anymore. So I think simplicity is it’s a big role when it comes to tools like this, where all you have to do is click one button and you have whatever it is that you need. Otherwise it just gets it gets it’s pretty much it turns into another job.

Luis Camacho

Right. So you have to become an analyst in order to start doing all these things. And then you have no time to do all the other things that you have to do. So it’s it’s really time consuming, trying to figure everything out. And then there’s smart people like yourself in your company that figure out how to do these things for others. And it’s valuable.

Luis Camacho

And that’s why people are willing to pay for. And with that being said, I did want to ask, how long has fixed I been out there? 

Elad Levy

A lot, it depends who you’re asking me for, asking our accountants or our legal analyst say different things in our minds. It’s been around for a couple of years now. Already it had different names. It had different uses over the time. It evolved into what it is today, a. I can safely say about July twenty seventeen, that’s ballpark’s when we kind of understood, OK, this is what we want to do and we shifted the product and we created it into what it is today.

Elad Levy

And we started kind of our alpha group on board these clients a. But we’re willing to accept all of our messes and failures and conservers going up in flames and different kinds of things happening in. But they were willing to give us the. Platform to learn, and they will be getting that value out of it as well in. And the interesting thing is that after several kind of different products or product versions that we tried around, we created pixels, even though we messed up every so often.

Elad Levy

It was the right fit, people appreciated, people were willing to accept whatever message we made because it brought value. It was crystal clear that, hey, we have something here that’s valuable to people and we should work on this. We should extend and make this into a full kind of full blown product. That’s awesome.

Luis Camacho

And you touched on failures and servers going up into flames and whatnot. So as you work through this whole project throughout the twenty seventeen or however long it’s been out there for, what were some of the biggest issues that you that you came across with? You mentioned that you had to pivot, and that’s one of the things that we touched on on a past interview where he mentioned that pivoting was one of the most important things that a SaaS company had to do, because you never know what’s going to happen.

Luis Camacho

Right. And I mean, we recently just experienced it with GDPR. A lot of companies had to pivot and change things really quickly because there’s risk involved. And they could have lost a lot of things, especially something like yourself, where, you know, you have something that has to do with a ton of data on people that are currently being collected and everything. So how did you deal with not just that situation, but situations where you had to pivot into creating something a little bit different?

Luis Camacho

Still the same core idea, but what were the things that made you change into what you are now? 

Elad Levy

Luckily for us, we were slapped on the face very, very early stage in our original product had the same core algorithm space, but it was able to talk to Facebook Messenger at the time. And then Facebook came around and they slammed down and shut down their API and couldn’t do the same thing, the same interaction that you could try and push into Facebook Messenger.

Elad Levy

And then next, we tried to use the question of litigation and then there were some changes and that and we were slapped hard in the face very early down the line. And and that made us recalculate how we’re looking at things a lot. And that’s when we started thinking about something that’s privacy by design, that by its core, we’re we’re future proofing ourselves ahead of Gephardt upcoming legislation such as California law and such, because this was around for a while, though, everyone knew it was coming.

Elad Levy

We’re actually surprised when it came around, but ultimately we knew about it for years now. And so building up our product is such that is by design is compliant with all these different legislations. We were actually cracking up campaigns when it came out because because we’re the only ones that make money out of GDP are we’re lawyers. And so.

Luis Camacho

So you played it. You played it perfectly then that’s what other things would you say are out there at the moment.

Luis Camacho

Right. That could potentially cost something similar like that that you already paying for? 

Elad Levy

One of our key threats, in a sense, and the one thing that we’re working hard to try and differentiate ourselves is what if Google wakes up tomorrow morning and decide they want to build up their own drone targeting solution? Or what if Facebook decides to do so and each of them has their own Facebook of its stop audience and Google have its conversion probability and then they could at any moment decide they want to build these products into something that’s more robust or something that relies on more data points than is equivalent to what fits in.

Elad Levy

So we’re very much concerned about this and we’re thinking, how are we different and how are we offering that the game would be future proof against these different shapes and changes and ultimately our ability to be agnostic of platforms and to be agnostic of these different changes in legislation and such. This is something that simple and Miller product, in our belief, at least, something that can be used across the board. And if Facebook changes would still be applicable to Google or Taboo or in all these other platforms.

Elad Levy

So this is our risk mitigation in that sense, but it still keeps me up at night.

Luis Camacho

And I think it’s important to note, too, that things like Facebook or Google, even when they come out with solutions and they try to keep it as simple as possible, it’s not always as simple as it is user friendly, like anyone can go on Facebook ads and create an ad, but they don’t necessarily understand how everything works behind that. And I think with something like forecastle, it would be a way to to kind of battle. That is by making it not only user friendly, but also making it intuitive where you know what you’re going to do as soon as you go in there, like I could tell anyone, go and create a Facebook ad or go create an AdWords ad.

Luis Camacho

Right. And don’t go in there and do whatever. But it’s not going to be like a step by step process laid out to them. That tells them exactly what it is that they need to do and they’ll get that life. But is it going to do anything right? So I think the part that really stands out is the education, making it simple, like you can go on Google and take a Google AdWords certification, get certified whatever digital tests, but.

Luis Camacho

Is it going to be simple to do that? That’s the thing. Are you going to be able to understand that? And I think that’s a way to differentiate yourself for sure, is just making sure that no matter what level of expertise someone has with the product, they have to be able to go in there and do whatever it is that they need to do. And that’s going to help stand out. I think the key. Issue there, the technical aspects are usually simple setting up an account and an ad is simple and any idiot could pull it off pretty much the logic usually is where things get more complicated.

Elad Levy

As if I’m running an e-commerce campaign and I want to run my ads against people who visited my website and technically putting up a dynamic product that is simple, but creating the right logic to target these people for seven days and work for 40 days and whatever the heck they’re you need to to put your brain to work. That’s where most people have these kind of crunches in. And I think in our case, we were trying to really make that simple, but our core kind of a I’d say competition in any sense, isn’t people that are using different tools or even people that are using other solutions do to solve that or are doing their own kind of analyzing these people that are doing nothing.

Elad Levy

Yeah, these people are pretty much our hardest audience to convert. They’re not even aware that there is an issue, dynamic product ads against how to view the product and that makes sense to them. Because know, because they don’t know, we’re saying no, we can deal with a couple of clicks regardless of using Facebook, you can have tons of different audience segmentation out there, right. But people are just aware, and that’s what bugs me the most.

Luis Camacho

So what? That’s that’s a good translation. What are you currently on? I was going to ask, how did you get to to scaling what’s been the main channel of advertising or marketing, whatever you want to call it, for fixed. So what have you been doing to acquire new customers? We’ve been very, very busy with 12 different things. I think my key takeaway as an entrepreneur would be try to focus because you open up anything once.

Luis Camacho

Exactly. 

Elad Levy

But I think word of mouth is getting scalable and an amazing impact because because people come in, see what they’ve done and then they advocate for you. And it’s it’s amazing. Yes. At first, when you’re selling your product, you’re amazing. People are willing to pay for. But then people are advocating for you. People are speaking about you and you see your name coming up on Facebook groups and such, and you’re amazed by that that’s happening.

Elad Levy

And so it’s in no way scalable, but it’s far away. Something that that converts, but 

Luis Camacho

There’s a virality effect to it where it just starts going and you can’t really stop it once it goes. And that’s funny that you mention that you’ve been mentioned in Facebook groups and stuff like that, because I’m pretty sure I don’t remember how long ago this was and this was before we spoke or had any sort of interaction online. But I remember seeing Sixel eye on one of the Facebook advertising groups.

Luis Camacho

I forgot who posted it or how I came across it, but I remember it being there and I never thought that I’d be speaking to you right now, which is pretty cool. So that’s awesome. But yeah. So with that being said, word of mouth and stuff like that, do you have any sort of affiliate marketing referral program or anything like that, or is it just all organic, if that’s the right word for that?

Elad Levy

We tried some affiliate marketing, to be honest, at this point in time, we haven’t found it to be successful. I think there is much educating to be done around a product. Yeah. So we prefer to do it on our own doorstep, kind of, I think, baby steps. But we’re still building it from the ground up. And we’ve been through TechStars. We’ve just recently graduated from Texas all the time. And so we have quite a bit of warm interest coming from from there.

Elad Levy

In this game where we’re succeeding with one client and extrapolating to the other ones, we found that to be working and bringing them on as we go along. But it makes perfect sense for us in. And to begin with, our playground was in Israel and Israel is my co-founder, it is very well known. It’s one of the leading campaigners and lecturers about that. And so we are a door open pretty much anywhere. So we could walk up to most brands or large agencies and get their attention, get them to vote.

Elad Levy

Kick the tires for themselves. Yeah, and we’ve seen fantastic conversions and agencies want they brought on one fine part of the risk. And so so it’s really kind of gone out there on its own. And I think the funniest thing is the agency that I came from, where I was originally brought up. Yeah, they were very much against it. And they said, hey, we’re doing our own stuff where we’re doing our own segmentation. We have our analysts and we have our retainer with the client for analysis.

Elad Levy

We can’t waste it. We should know later in. So they wouldn’t take it on, they wouldn’t have even agreed for a pilot and ultimately their clients came to them and ask, well, why are we using it? That’s funny. That was my final victory. I didn’t want to press them into the right on point. 

Luis Camacho

That’s awesome. That’s that’s great. And what have been some of the biggest accomplishments as far as Fixel and what’s any awards or anything like that that you or anything that you just very, very proud of? 

Elad Levy

And I think we have one we have several kind of small wars, Martek of the year in Israel and all these different stuff in. But I think my my biggest win, at least to the marketer in that sense, it was being able to to feature a fix on a major blog and get that kind of recognition.

Elad Levy

We were asked by a client if we can support LinkedIn attacks, therefore we’re pushing out these events for the for the solution. And we looked into it and we saw that LinkedIn wasn’t able to push out these kind of marketing events. And we do your marketing identities. I mean, so so we dove into it and we were able to hack the LinkedIn insights tag and create some kind of workaround to to push out our ratings and give it out to the client and then say, hey, let’s let’s make noise about this.

Elad Levy

This is interesting to LinkedIn advertisers. Yeah. We said, OK, let’s let’s make some noise. And we reached out LinkedIn advertisers on Twitter and we sent them Morpheus that says, What if I told you you’re LinkedIn? Advertising could be smarter or something like that. And they responded and got their attention when you started to talk to several of them. And this ultimately got us featured on ad stage. This was before we had our first global client or anything.

Elad Levy

We’re a small startup from Israel and. And from that blog, we got several sign ups and people came in and started this kind of thing, all that’s happened there. But the most interesting thing, we suddenly got a very kind of disturbed phone call from anything like, hey, what’s going on here? Something’s happening here. And so the marketing solutions, the call, the stop. And we explained what they’re missing on their platform and how we solve it.

Elad Levy

And we had a good conversation with Rebecca, ultimately a. But I think, again, as a start up trying to make some noise and part of nothing. Yeah, I just wanted have to believe for us it was a big win.

Luis Camacho

That’s awesome. I think having LinkedIn recognized that something was going on is a pretty big win itself. So it’s awesome. Definitely. And if you don’t mind me asking, how many current paying clients do you have on unfixable? 

Elad Levy

We have a 30 plus paying clients ranging from agency to American brands. All over the place, from all sides to enterprises, that’s awesome. And what are some of the issues are actually what’s the biggest thing that you’re trying to accomplish at the moment fixable as far as something that’s on the roadmap?

Elad Levy

And we were trying I think there’s two key kind of issue of you. One is, is the product itself A when we’re trying to understand whether we want to. Focus on the existing feature set and try to educate the market about it or try to expand it and win more market share and differently. So we’re kind of trying to balance that act across. And second is trying to build a more scalable outreach or following the inbound or outbound that we’re trying to understand what would be the right way to to create something that’s far larger.

Luis Camacho

And as far as educating people, what are the avenues that you’re using for that?

Luis Camacho

Are you doing like explainer videos or something like that or how? I mean, it’s it can be a little bit difficult to explain something like this. And it’s not something that you would get right away, or at least most people, I think. So what’s the approach to explaining? Are you using email campaigns that are kind of just like putting everything, breaking it up and into step by step, like crash course or something like that? Or is it a video or webinars?

Elad Levy

I think there’s plenty of content that we’re creating and we’re trying to create things that are more, I’d say, step by step kind of documentation and really everything within Facebook as manager and Google ads and so forth. And on the other hand, have a blog post which are more in. Discussing different tactics and methods of targeting and trying to get something that’s kind of wider, they discuss in general kind of targeting, and these ones would be more the nuts and bolts of.

Elad Levy

And so these are two kind of content approaches, and we’re trying to create some wider kind of topical content also in and at the same time trying to be present in every conversation that we’re able to to identify around the topic of targeting marketing in Muslim Twitter, where we’re trying to kind of pick up on conversations that are happening and try to be active in that, without question. So we’re not about going in and saying that we wouldn’t get the opposite impact.

Luis Camacho

So that’s one big thing, is you have to provide value right before anything. I mean, if you position yourself as the expert and and really tell them, oh, well, you could be doing these things and these things without even without even noting the fact that Exelixis, I think that provides value in itself. And it’s it’s like you said, and this is stood out to me lately, is doing things that are not scalable. And that’s what’s going to get you to actually start growing.

Luis Camacho

And getting from point A to point B is doing things that come from almost the heart. And and there’s that relationship approach to it where you’re actually speaking to someone, you’re actually trying to help people. Once you do that, then people are going to be coming to you and then that’s when you can introduce fix and a lot less Celsi manner, right. Where they’ll actually hear you out and say, well, you already gave all this value to me and you actually understand what you’re talking about.

Luis Camacho

And now you come to me, tell me that there’s a solution that can do everything and more. Yeah.

Elad Levy

Then I’m going to try it out for sure. But I think part of it has been our approach to to support the customer success in that sense, because in the beginning when we thought about providing support, we said, OK, the lower tier kind of pricing packages wouldn’t get that kind of support, get some community support or whatever else. But as people came on, we wanted to keep our ear to the ground. We wanted to be close to our clients.

Elad Levy

So we really provided them beyond the basic kind of installation and whatever really kind of how to use excel in your company to gain benefit out of it, some insights and everything. And and I came with my analytics that came with the understanding of PPC and. People saw fantastic results, and this was a main driver of that kind of word of mouth and people keep referring to other friends back to us. And so I think it’s one of our strengths.

Elad Levy

It’s not scalable. I can be on calls with existing clients all around the. But it leaves the lot for sure. 

Luis Camacho

And that’s something that Google or Facebook can do either when you go back to competition, is they have OK support, right. They just whatever. And then when you actually get someone that’s going to sit there and explain everything with you and tell you how to do things so that you’re actually successful, I think that’s going to be one of the biggest differentiators when it comes to if the case were to be that Google or Facebook came out with a product like that, is it will stay for relationships.

Luis Camacho

And that’s and not only is it helping with that, but it’s also helping you keep more people on board. If they were to come and they didn’t know what they were doing, they’re going to leave after the free trial. Right. Or if you provide a free trial, if you if they come on, even if it’s on a free trial and you explain them how to do everything and how to be successful using your product and they are actually successful, they’re going to stay and they’re probably not going to go anywhere because going somewhere else means that they have to learn something new.

Luis Camacho

They have to learn how to use a new product. They have to set everything up again. And that takes a lot of time. So and just keeping them involved with whatever and listening to them and understanding what it is that they need is going to help them stay with you for the long run and not just the 15 day trial or whatever for sure.

Elad Levy

And I think whatever or what happening that we came across. Someone came up and signed up for a platform organically, I don’t recall the word, and immediately within the 30 day trial, immediately paid up, put up his credit card and converted. That’s great. And we get notifications for everyone to sign up and everyone creates a segment and whatever else. And we’re like. What’s wrong with this dude? So we immediately called him up and said, hey, try it out at this time, let it bring you value, take the 30 days.

Elad Levy

We don’t need that money now. OK, it’s nice. OK, I won’t say no refund. Then when you said guy. Give it a go. OK, try it out, play with it, they came back and they paid us and it was very you know, it was very transparent. It was very simple for them to understand a bit. But I didn’t. Feel comfortable with that. I was certain that he did understand what the hell he was paying for.

Elad Levy

And we said, hey, let’s give that kind of attitude to go. And then I think it still does.

Luis Camacho

Yeah, that’s awesome. I that’s great. I think it’s very personable, very honest. The fact that you went back and said, look, we don’t need the money right now, take it back, learn the product, see if you like it, try it out. And then after the fact, then you can pay. I think that’s awesome. And it’s again, it’s not something that you can scale. You know, once people start coming in, joining and paying right away, you can’t be on the phone with everyone telling them, OK, we’ll send a refund and we’ll do everything again.

Luis Camacho

So it’s definitely not scalable, but it’s definitely putting you as a as someone that actually cares about the clients and their success. And I think that’s very important, especially with so many SAS companies coming up left and right, where I think what makes any of them different is the customer service. And that’s really what it comes down to. It’s actually caring about whoever is using your product. And with that being said, we’re coming up here on the 30 minutes, so who or what is one piece of advice that you would give to anyone that is in a similar position to yours or someone that’s starting their own SAS company?

Luis Camacho

What should they be focused on at the very beginning, since there’s so many things that they have to do, whether it’s developing the website or whatever it is. Right, creating content, what’s the one thing that these people should be focused on and just keep going at it until they get that first thing right? 

Luis Camacho

What should that be? 

Elad Levy

I think it’s the ear to the ground being able to to listen to your customers, to understand their pains, to design your product, to to answer these pains we went about and sold.

Elad Levy

So having a word document, no website? No, no, nothing. But it was good. And we saw that it’s a match to what people need it for the pain in the. So I think for you, a fancy flashy website or all that marketing stuff. I’m saying that at the market you should first understand your kind of product market. What you’re creating actually solves an actual problem in. And then you can go from there. 

Luis Camacho

Yeah, and that’s one thing and sizes, all the websites look extremely beautiful across the board and sometimes it makes you think and this was my case, too, you know, like, well, it’s kind of like don’t judge a book by its cover.

Luis Camacho

Don’t judge us. Asked by its website, I guess you could say, and, you know, looking at all of these really well-designed websites, but is a product that good? And, you know, I think it’s a good question and it’s a good point that you brought up is make sure that your product is actually solving a problem and then worry about whether the website looks beautiful or not. So I think that’s a great point and then another question, what is your favorite book? It’s better if it’s business related, but if not, that’s fine.

Elad Levy

I’m now reading in a single breath, a lost and found by a round of applause, I think is the field guide to anyone in historical. Don’t don’t read it before you’re getting into intrapreneurship, because it might discourage you to read it to the very early stage. So you’re picking up on all the right kind of advice.

Luis Camacho

That’s awesome. Great. I’ll have to check that out for sure. And a lot. Do you have any questions for me? 

Elad Levy

I think my. I would want to ask, what do you think the main area of focus for a startup should be in terms of, I’d say of channels to get the message out there? We are organic paid for. What do you think about the different kind of proportions?

Luis Camacho

That I think I think it depends on on where the company is that as far as how far ahead on the line you’ve been, what you’ve done so far and what’s been successful as well as the audience, a lot of if you go going for mainly business owners, it could be ideal to look at LinkedIn advertising. Right, because that’s where you can literally go and target people based on things like title and use and experience and so on. If you have more of A, B to C, then I would say focus on Facebook and Twitter and things like that.

Luis Camacho

But I think the most important thing is having the right content, the right message across the board. I think people, if you are able to get your product out and have people actually understand what it is that the product is solving is extremely important. And I think as far as where the the efforts should be, I think it also depends on what the goals are. Right. If you’re just starting out and you bootstrap, then you should try to do something and figure out systems to work with organically.

Luis Camacho

For example, Facebook groups are extremely important to be using right now. There’s just it’s a place for you to bring people in that are currently interested in whatever you have to offer. Right. So, for example, the SAS, Adlard, it’s people that are interested in advertising for their for the SAS company for getting the product out there. If you, for example, forecastle, it’s people that are advertisers and they want to understand more about segmentation and how to retarget and find the right customers.

Luis Camacho

What better way than to have everyone in one single place and then you can give them all the value that you’re looking for. And not only that, once you get the group to grow, it’s you’re more than just looking at over and people are helping each other out because there’s going to be people with lots of different levels. So you’re it’s the cool thing is that you’re creating a community where people help each other out and then use an expert. Obviously, you have the upper hand, if you want to call it that, where you can come in and say, well, this is how you do things and this is how fixable can come in and work.

Luis Camacho

And you can have separate groups. For example, if you want a group with all your clients and they get a certain amount of information value, they get specific help with how to use voxel. And then you have another group where it’s higher, higher up the funnel, right where where people are necessarily interested in fixing it just yet. But there have been questions around that topic and that’s going to help them understand what fixative does and how it can help them with whatever it is that they’re doing.

Luis Camacho

But I think a good mix of organic content and pain and just mixing both of them. You want to make sure that everything is intertwined and working together. Take a look at the big companies. Right. Like HubSpot, they do a great job with their content at providing content and then really using that to drive people down the funnel. They’ll give you a free sheet to do whatever it is with their CRM, which is free. Well, now you’re going to sign up for the CRM and once you’re in the CRM, they have all these other things that they can help you with, like directory.

Luis Camacho

Well, yeah, I want to be part of that. And then they have we also have the sales CRM, which is fifty dollars a month, and we give you all these other things, for example. And it’s a simple solution, just like, well, I don’t want to sit here and copy and paste emails. Well, now there’s a template that you can just put on here and it will add everything on the right. So it’s just that that you use the right strategies in place, for example, if you want to, to teach people about fixed on how to use it.

Luis Camacho

And you think that, you know, hopping on phone calls with everyone is and scalable. Well, you can run and add to a webinar where you’ve already recorded it. And that way it is scalable because then people just sign up and they watch it whenever they want. So you don’t have to get any calls, things like that. And I think. It depends on budget again, so if you have the right budget, I would say definitely start running ads on Facebook targeting people that are advertising, which is a lot of people, and just getting them in the funnel don’t have them pay for anything.

Luis Camacho

Just get them to understand. Well, if it’s a 15 minute video on how forecastle works and what I can do with it, it’s definitely valuable. And even if it’s more about how to use segments right properly and don’t even mention fixable, just use yourself as the thought leader. Explain to them, give them answers. And then once they watch that funnel or that webinar, then they get access to a different one where you actually introduce FLEXCEL and tell them this is how it works.

Luis Camacho

This is everything you can do with it. And is that’s going to make your life a lot easier. So I think that’s that’s my my short answer to your question. It sounds good and I think it’s definitely in our marketing for sure.

Luis Camacho

Awesome. So I did want to mention a lot was very, very kind to give the people that are watching or listening to the podcast 20 percent discount, the first year of fixator. So we’ll have a code in the description of the video and the podcast where you can get that and sign up with that. And again, thank you for that loud, super kind of you and very generous. Appreciate it. And I do want to say it was a great interview.

Luis Camacho

It’s always very cool talking to entrepreneurs in the space, something I’m very passionate about and love, helping people like Lotter. Just anyone that has questions regarding advertising and things like that really get their goods going and understand how it is that they can use different strategies and tactics to reach the people that they want. So, again, thank you so much for taking the time today on a on a Sunday. Thanks for having me over. Definitely. It was a pleasure.

Luis Camacho

And where can people find you online a lot? I’m everywhere.

Elad Levy

I’m very noisy. You can find your LinkedIn, you can find me and meet you at my personal blog. Yeah, I’m pretty much all over the place, but I’m for a living. You’ll find me there.

Luis Camacho

We can we can put your all your URLs in the in the description on there too. So if people want to follow you, talk to you, whatever it is he likes to do, not scalable things. So if you want to happen to call with him, hit him up and you can find me pretty much on Instagram. And that’s really Facebook too. And it’s Camacho, FTM and Fantôm see Fantôm Fantôm Agency. Sorry. And so those are the handles.

Luis Camacho

And if you’re a startup, founder, entrepreneur or CEO, you want to get started with your SACE, make sure you join the group. It’s SaaS AdLab on Facebook. We’ll get you in there and help you with whatever questions you have. So with that being said, I challenge every single one of you to go out there today and do something that’s going to impact your life on the positive, whether it’s getting down on writing notes and whatever your next company is going to be, or reading a book that’s going to light your ball and give you the best idea you’ve ever had, just do something that you’re passionate about and we’ll end about that.

Luis Camacho

So thank you a lot for for being on the call with us today.

Elad Levy

My pleasure. Is OK. I guess my.

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