FACEBOOK/INSTAGRAM INTRODUCES IGTV (INSTAGRAM TV), WHAT DOES THIS MEAN FOR YOUR BUSINESS?

Here we’ll tell you a little about how you can leverage Instagram’s new feature so that you can position yourself as a thought leader in the space, as well as be one of the first in your industry inside of the new platform.

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WHAT IS ALL IGTV?
Mobile First: IGTV is built for how people actually use they phone, vertically.
  • Have you ever noticed that you love locking your screen so that it doesn’t move around? IGTV is meant to let you keep your screen locked, that’s why all the videos are vertical.

Simple & Intuitive: IGTV starts playing as soon as you open the app, you don’t have to search for anything to wait for something to start.

  • What’s cool about this is that only channels that you are interested in are the ones that will play since you decided to follow them in the first place.

Curated: IGTV is focused on the people that you follow and interact with most, so you will automatically see videos that you are interested in.

  • What this means for your channel is that people will automatically see your videos once you start creating, allowing you to stay top of mind and share interesting facts about your business, products, etc.

Anyone Is A Creator: All people can upload videos for people to watch.

  • This gives you the opportunity to start sharing the things you love most, while also interacting with people that care about your brand and business.

WHAT DOES THIS MEAN FOR YOUR BUSINESS?

Longer vertical videos on Instagram makes it easier than ever to get closer to those who care about what you have to say, as well as be discovered by new people who will find your story fascinating.

You can be the first in your industry to leverage the power of Instagram’s new feature. By creating content that is tailored around your business and the needs of people you will be seen as a thought leader in a platform that will grow tremendously, possibly in a very short period of time.

Creating closer connections with potential customers by showcasing your businesses competitive advantage as well as features through different content types as well as format and lengths.

Leverage the Instagram community. Since IGTV is built on Instagram, you can use the global community of over 800 million people.

“We believe this is the future of video. People continue to spend more time with entertainment on their mobile devices, and we’re making it easier for them to get closer to the creators and original content they love.”

Facebook/Instagram is a great advertising channel for many businesses, and thats why people choose to advertise on the giant social media platform. Although, managing Facebook ads can be complex, time consuming, and stressful. Fantôm offers Facebook Advertising Solutions to take the work of your hands so you can focus on your business. Contact us now if you want your Facebook advertising efforts to be in good hands.

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